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National Video Media Associate

2 months ago

Birmingham, Michigan, United States Zenith Full time
Job Overview

Company Overview:
Zenith is recognized as The ROI Agency, thriving on the success of our clients. Our straightforward approach focuses on inspiring our team, delivering exceptional results, and ensuring client satisfaction. We believe that clients prefer to collaborate with motivated and enthusiastic professionals. Our dedicated Talent team plays a crucial role in attracting, nurturing, and retaining top-tier talent in the industry. We continuously aim to foster a winning culture, and we take pride in the fact that 91% of our employees would recommend us as an excellent workplace.

Our Mission:
We are committed to producing outstanding work. Our consistent history of enhancing the effectiveness of our clients' communications is a testament to our dedication. While we do not pursue awards, we view them as a natural outcome of our commitment to excellence. Our most significant achievement is our impressive client roster, with whom we tackle complex business and communication challenges in collaboration with exceptional marketing teams.

Position Summary:

The National Video Media Associate will be responsible for negotiating, acquiring, and managing National Video media investments.

Key Responsibilities:
  • Lead, train, and guide Assistant Negotiators.
  • Support media trainees within the department.
  • Negotiate and secure National Video scatter/upfront media opportunities.
  • Stay informed about market trends through industry meetings and publications.
  • Ensure project delivery aligns with relevant target demographics.
  • Manage media schedules in accordance with each client's purchasing guidelines.
  • Oversee timelines and execution of added value initiatives.
  • Confirm purchases, schedules, budgets, and reconcile network billing.
  • Evaluate the performance of media buys using current ratings; secure makegoods for under-delivery.
  • Contribute to post-analysis reports.
  • Adhere to deadlines for buys, analyses, and assigned projects; assist the team in establishing project timelines.
  • Maintain regular communication with sales teams to negotiate and uphold the integrity of media buys.
  • Inform supervisors about market conditions, unique opportunities, and potential scheduling disruptions.
  • Assist in developing cost per points, competitive assessments, and group initiatives.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Preferred experience in an agency setting.
  • Minimum of 1 year of experience in a national media investment buying environment.
  • Experience in negotiating TV dayparts and online video.
  • Strong negotiation and presentation abilities.
  • Excellent communication, organizational, and analytical skills.
  • Detail-oriented with the ability to manage multiple tasks and work effectively under tight deadlines in a dynamic environment.
  • Proficient in MS Word, Excel, and PowerPoint; familiarity with Media Ocean software (DDS, MBOX) is a plus.