Email Engagement Strategist

1 week ago


Sugar Land, Texas, United States Texas Dow Employees Credit Union Full time
Position Title: Email Engagement Strategist

Position Summary:

The Email Engagement Strategist is responsible for establishing and enhancing procedures that ensure effective communication with members of Texas Dow Employees Credit Union.

By collaborating across various departments and systems, the incumbent organizes and formulates strategies to optimize member interactions for improved outcomes and experiences.

Key Responsibilities:

Directs the email marketing initiatives for Texas Dow Employees Credit Union by executing impactful strategies throughout the member journey, fostering member growth, and strengthening relationships. Collaborates with the Marketing team to design, test, segment, schedule, and launch email marketing campaigns. Monitors, assesses, and analyzes the performance of email initiatives to maximize effectiveness, providing insights for program enhancement. Works closely with essential stakeholders to develop messaging and strategies that align with both immediate and long-term growth objectives. Oversees the management of email lists, segmentation, and cohorts, identifying opportunities for future campaigns or automation. Remains informed about the latest trends and best practices in email marketing and multi-channel marketing automation. Develops, monitors, and refines marketing automation processes. Engages in competitor and industry research to inform strategies and reporting.

Minimum Qualifications: (Education, Licensure, Experience, Knowledge, Skills, and Abilities)

Education:

High School Diploma or equivalent required; or a comparable combination of education and work experience.

Licensure:

Experience:
  • At least one to three years of experience in email marketing and automation is required.
  • Experience with multi-channel marketing automation workflows is preferred.
  • Familiarity with Dynamics 365 is a plus.
Knowledge, Skills, and Abilities:
  • Expertise in managing the email campaign lifecycle.
  • Understanding of email marketing best practices, including template creation, dynamic content, testing strategies, list segmentation, drip campaigns, deliverability, and compliance with CAN-SPAM regulations.
  • Strong analytical capabilities with experience in campaign evaluation and reporting.
  • Excellent communication and teamwork skills.
  • Detail-oriented with strong organizational skills.
  • Able to meet deadlines while handling multiple projects simultaneously.
Physical Demands and Work Environment:

(The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
  • While performing the essential duties of this position, an employee would frequently be required to stand, walk, and sit.
  • Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
  • The noise level in the work environment is usually moderate.
  • Work Arrangement: Hybrid General- On average 2 days per week of onsite work is required. More or less may be required depending on business need.
Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Texas Dow Employees Credit Union is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, protected veteran status, sex, religion, disability, genetic information, national origin or other status protected by federal, state or local law. Consistent with the American Disabilities Act, applicants may request accommodations needed to participate in the application process.

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