Casino Marketing Specialist
4 weeks ago
Royal Caribbean Group is a leading cruise and vacation company that offers a competitive compensation and benefits package, as well as excellent career development opportunities. Our team is passionate about the cruise/travel industry, eCommerce, and CRM.
Job Summary:
The Account Executive, Casino Marketing will facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments, driving revenue and increasing customer reactivation and retention. This role will work collaboratively across teams, with in-house creative teams and external vendors.
Key Responsibilities:
1. Develop and deploy Casino email and direct mail marketing campaigns, including creation of creative briefs and working with the creative team to develop assets & bring the campaign to market.
2. Partner with Casino Operations and the Casino Campaign Analyst to build email and direct mail segmentation criteria and targeted lists.
3. Manage EM/DM agency process for production, asset delivery, QA, and timely/accurate deployment.
4. Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
5. Monitor EM/DM campaigns, report results, and provide recommendations on how to improve performance through optimizations.
6. Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing, Lead.
7. Assist and work with Lead, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning, and testing strategy with corresponding reporting.
Qualifications:
College degree required. 1 to 3 years of experience in Email and Direct Mail marketing. Education: BS/BA in Marketing or related field. Experience: 2-3 years experience in email/direct mail marketing. Execution: excellent attention to detail and follow through. Project management: ability to manage multiple campaigns and cross-functional team members. Familiarity with metrics-based marketing. Email/Direct Mail Tools: knowledge with email and direct mail platforms such as Exact Target, Salesforce, Siebel, and project management tool JIRA. Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences. Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised, and flexible. Industry knowledge: passionate about cruise/travel industry, eCommerce, and CRM.
Benefits:
We offer a competitive salary, estimated at $60,000 - $80,000 per year, depending on experience. Additionally, we provide excellent career development opportunities, a comprehensive benefits package, and a dynamic work environment.
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