Digital Marketing Specialist

5 days ago


Chicago, Illinois, United States The Plum Tree Group Full time
Job Title: SEM/PPC/Paid Social Specialist

We are seeking a highly skilled SEM/PPC/Paid Social Specialist to join our team at The Plum Tree Group. As a key member of our digital marketing team, you will be responsible for developing and executing paid search and social media campaigns to drive customer acquisition and revenue growth.

Key Responsibilities:
  • Manage day-to-day search marketing activities across multiple search engines, including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  • Develop and execute paid social media campaigns on top social platforms, including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and TikTok.
  • Conduct keyword research, discovery, and expansion to drive campaign performance and revenue growth.
  • Review and edit creative copy, titles, and descriptions to ensure campaign effectiveness.
  • Analyze campaign performance metrics and provide regular reporting to stakeholders.
  • Develop and execute near- and long-term PPC account strategies to drive revenue growth and site traffic.
  • Partner with internal teams to drive highly integrated customer acquisition strategies.
Requirements:
  • Deep understanding of digital marketing, analytics, user experience, and technology.
  • Strong problem-solving skills, with the ability to ask the right questions, build hypotheses, and prove or disprove with data insights.
  • Excellent communication and writing skills.
  • Experience with Google Ads, Bing AdCenter, Analytics platforms, and social ad platforms.
  • Google certifications preferred.
What We Offer:
  • Fast-growing company with a flexible working environment.
  • Exposure to all areas of digital commerce and marketing.
  • Access to the WeWork ecosystem.
  • Lots of opportunities for leadership and advancement.
  • Competitive compensation structure, including benefits.
  • Flexible vacation and time-off policy.


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