Digital Marketing Specialist
5 days ago
We are seeking a highly skilled SEM/PPC/Paid Social Specialist to join our team at The Plum Tree Group. As a key member of our digital marketing team, you will be responsible for developing and executing paid search and social media campaigns to drive customer acquisition and revenue growth.
Key Responsibilities:- Manage day-to-day search marketing activities across multiple search engines, including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
- Develop and execute paid social media campaigns on top social platforms, including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and TikTok.
- Conduct keyword research, discovery, and expansion to drive campaign performance and revenue growth.
- Review and edit creative copy, titles, and descriptions to ensure campaign effectiveness.
- Analyze campaign performance metrics and provide regular reporting to stakeholders.
- Develop and execute near- and long-term PPC account strategies to drive revenue growth and site traffic.
- Partner with internal teams to drive highly integrated customer acquisition strategies.
- Deep understanding of digital marketing, analytics, user experience, and technology.
- Strong problem-solving skills, with the ability to ask the right questions, build hypotheses, and prove or disprove with data insights.
- Excellent communication and writing skills.
- Experience with Google Ads, Bing AdCenter, Analytics platforms, and social ad platforms.
- Google certifications preferred.
- Fast-growing company with a flexible working environment.
- Exposure to all areas of digital commerce and marketing.
- Access to the WeWork ecosystem.
- Lots of opportunities for leadership and advancement.
- Competitive compensation structure, including benefits.
- Flexible vacation and time-off policy.
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