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Brand Marketing Strategist

2 months ago

Fort Worth, Texas, United States Howell Instruments Inc Full time
Job Overview

We are seeking a highly skilled Brand Marketing Manager to lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to think creatively.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to enhance brand recognition and customer loyalty.
  • Collaborate with cross-functional teams to create engaging marketing campaigns across various channels.
  • Analyze campaign performance and consumer insights to optimize future marketing efforts.
  • Manage the creation and delivery of compelling marketing materials, including advertisements, content, and promotional materials.
  • Stay up-to-date with industry trends and technologies to ensure the brand remains competitive and innovative.
  • Lead efforts in developing and maintaining a strong brand identity, including brand messaging, visual identity, and tone of voice.
  • Ensure cohesion and consistency in marketing efforts across all mediums.
  • Develop and maintain relationships with key stakeholders, including sales teams, customers, and partners.
  • Manage and coordinate trade show logistics, including budgeting and planning.
  • Conduct market research to understand consumer behavior, trends, and competitive landscapes.
Requirements
  • Bachelor's Degree in Marketing, Business, or related field.
  • Minimum 5 years' experience in marketing, market research, and brand management.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent written, verbal, and interpersonal skills.
  • Ability to lead cross-functional teams and collaborate with stakeholders.
  • Strong analytical and problem-solving skills.
  • Proficient in Adobe Creative Cloud and Microsoft Office.
What We Offer

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and creative marketing professional looking for a new challenge, please submit your application.