Director of US Region Marketing Strategy
1 month ago
BD is a global medical technology company that is advancing the world of health. As a Director of US Region Marketing, you will play a key role in supporting revenue and margin growth of ~$10B in combined US Region products and services.
Key Responsibilities
The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive business growth. This includes:
Developing content and communications across US Region Marketing functions and strategies
Assessing and addressing clinical solutions, training, and education needs
Leading digital marketing initiatives, including account-based marketing and lead management
Coordinating trade shows and events, including themes and content
Pricing and contracting strategies, including renewals and value offers
Consolidating US Region market insights, including market trends and data
Supporting brand sentiment work, including NPS (net-promoter score)
Partnering with the Strategic Customer Group (SCG) on marketing support and needs
Requirements
To be successful in this role, you will need:
A minimum of 10 years of relevant marketing experience in medical devices and/or life sciences
Proven success in customer-centric communication, collaborative strategic planning, and omnichannel engagement
Leadership experience, including managing teams and driving business outcomes
Strong business acumen and knowledge of clinical and/or laboratory market environments
Excellent presentation and communication skills for a wide variety of audiences
Strong leadership presence and ability to influence others
What We Offer
As a Director of US Region Marketing at BD, you will have the opportunity to work with a talented team of professionals who are passionate about advancing the world of health. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
At BD, we value diversity, equity, and inclusion, and we are committed to creating a workplace that is inclusive and respectful of all employees. We are an equal opportunity employer and welcome applications from qualified candidates of all backgrounds.
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