Director of US Region Marketing Strategy

1 month ago


Franklin Lakes, New Jersey, United States BD (Becton, Dickinson and Company) Full time
Job Description Summary

BD is a global medical technology company that is advancing the world of health. As a Director of US Region Marketing, you will play a key role in supporting revenue and margin growth of ~$10B in combined US Region products and services.


Key Responsibilities

The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive business growth. This includes:



  • Developing content and communications across US Region Marketing functions and strategies

  • Assessing and addressing clinical solutions, training, and education needs

  • Leading digital marketing initiatives, including account-based marketing and lead management

  • Coordinating trade shows and events, including themes and content

  • Pricing and contracting strategies, including renewals and value offers

  • Consolidating US Region market insights, including market trends and data

  • Supporting brand sentiment work, including NPS (net-promoter score)

  • Partnering with the Strategic Customer Group (SCG) on marketing support and needs

Requirements

To be successful in this role, you will need:



  • A minimum of 10 years of relevant marketing experience in medical devices and/or life sciences

  • Proven success in customer-centric communication, collaborative strategic planning, and omnichannel engagement

  • Leadership experience, including managing teams and driving business outcomes

  • Strong business acumen and knowledge of clinical and/or laboratory market environments

  • Excellent presentation and communication skills for a wide variety of audiences

  • Strong leadership presence and ability to influence others

What We Offer

As a Director of US Region Marketing at BD, you will have the opportunity to work with a talented team of professionals who are passionate about advancing the world of health. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.


At BD, we value diversity, equity, and inclusion, and we are committed to creating a workplace that is inclusive and respectful of all employees. We are an equal opportunity employer and welcome applications from qualified candidates of all backgrounds.



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