Senior Global Marketing Manager
3 weeks ago
BD is a leading global medical technology company that advances the world of health. As a Senior Global Marketing Manager for the BD Syringe Portfolio, you will play a critical role in driving growth initiatives and supporting product management to maintain the impact of BD PlastipakTM in healthcare.
This role involves managing the BD PlastipakTM syringe, a significant brand established in 1961 as the world's first disposable syringe, now producing nearly 4 billion units annually across seven facilities worldwide. You will collaborate with regional team members and cross-functional stakeholders from R&D, operations, supply chain, and medical functions to set the short-term and long-term global marketing strategy for the BD syringe portfolio and solidify our brand's positioning within the larger BD portfolio.
Responsibilities- Set the global marketing strategy for the BD syringe portfolio and solidify our brand's positioning within the larger BD portfolio.
- Participate as a core team member representing the marketing/commercial function on existing projects, developing targeted commercial campaigns, driving price optimization, and forecasting global demand.
- Work with cross-functional teams to ensure supply continuity to customers, working with regions to support forecasting, mitigating risks, and finding opportunities for business growth.
- Prioritize and evaluate potential tactics to drive the importance of using validated syringes on pumps, based on market research insights.
- Drive differentiation through claims development, training, and supporting regional development of sales collateral that can deliver portfolio growth.
- Explore innovation opportunities for future growth within the Medication Administration and Medication Preparation clinical workstreams.
- Drive growth in existing and new business, working closely with the country/region marketing teams.
- Work with cross-functional teams to ensure timely execution and meeting of key deliverables.
- Bachelor's Degree required.
- MBA strongly preferred.
- Minimum of 5-7 years experience with proven commercial capabilities and business insight in the medical device or healthcare industry.
- Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go-to-market models and strategies.
- Experience with innovation process and driving innovation projects/initiatives.
- Experience in developing comprehensive cases with detailed financial analysis.
- Previous experience working with international team members and diverse cultures a plus.
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