Analytics Director

2 weeks ago

New York, New York, United States GroupM Full time
Job Title: Associate Director, Analytics

GroupM is seeking a highly skilled Associate Director, Analytics to join our team. As a key member of our analytics team, you will be responsible for advancing the understanding of online and direct marketing dynamics by developing critical business insights across our clients.

Key Responsibilities:
  • Develop and implement measurement plans, campaign reporting, and building and maintaining campaign dashboards.
  • Conduct post-campaign analyses, media and creative testing/analysis, as well as competitive research and analysis.
  • Own project work, manage project timelines, deliverables, and facilitate cross-agency workstreams.
Requirements:
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
  • 5-8 years of relevant work experience in digital analytics or marketing science at a marketing consulting firm, advertising agency, consultancy, or publisher.
  • Comprehensive understanding of metrics: Media, Measurement analytics, Quantitative business measures, and Statistics.
Life at GroupM:

At GroupM, we are passionate about shaping the next era of media and investing in our employees to help them do their best work. We offer a competitive benefits package, including medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Our employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. We leverage a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

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