Marketing Coordinator

3 days ago


Paterson, New Jersey, United States Docutrend Inc. Full time
Job Title: Marketing Coordinator

Docutrend Inc. is seeking a highly motivated and detail-oriented Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a key role in executing our marketing strategy and supporting our sales team in achieving their goals.

Key Responsibilities:
  • Manage and update our website content and SEO to maintain relevancy and drive traffic to our site
  • Manage our CRM system and implement customer segmentation and list development
  • Coordinate marketing and lead generation campaigns, including email and social media campaigns
  • Oversee and optimize the marketing budget and vendor Co-Op funds
  • Manage and deploy internal and external communications, including blog articles, whitepapers, case studies, and videos
  • Enforce the use of our corporate image and style guide
  • Stay up-to-date on key industry analysts and manufacturers' news and updates to provide competitive data and analysis to our sales team
  • Create marketing presentations for sales meetings
  • Write award applications for our company and executives
  • Organize and participate in trade shows, conferences, webinars, customer events, and corporate events
  • Assist with RFP marketing materials when needed
  • Oversee the creation of customized marketing collateral and branded merchandise
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in a corporate marketing department or marketing agency with a B2B focus
  • Experience with CRM programs, email and social marketing tools, and Google AdWords
  • Intermediate to advanced Word, Excel, and PowerPoint skills
  • Proficient with image editing and web editing programs
  • Strong project management, organizational, multitasking, and decision-making skills
  • Metrics-driven marketing mind with an eye for creativity
  • Results-driven, detail-oriented, and consistently meets deadlines and produces high-quality work
  • Ability to analyze data and present results in a clear and organized fashion
  • Collaborative team player with excellent written and verbal communication skills
What We Offer:
  • Salary commensurate with experience ($60K - $70K annually)
  • Generous performance-based quarterly bonus program
  • Outstanding benefits package and 401(K)
  • Generous paid time off
  • Ongoing training and advancement opportunities
  • Visible, exciting work with a focus on cutting-edge technology and workflow solutions

This is a hybrid-based position out of our Totowa, NJ office. We are an AA/EOE employer.



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