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Content Marketing Strategist

2 months ago

Scottsdale, Arizona, United States Alliance Defending Freedom Full time
About the Role

We are seeking a highly creative and strategic Content Marketing Specialist to join our team at Alliance Defending Freedom. As a key member of our Church & Ministry Alliance (CMA) team, you will be responsible for crafting compelling, Gospel-centered content across various platforms while ensuring that all materials align with our brand guidelines and mission.

Key Responsibilities
  • Brainstorm and ideate interesting, timely, and relevant content topics based on existing keyword research, current legal guides, trending news, and cases.
  • Write and shape various types of content, such as search engine-optimized blogs, emails, newsletters, member spotlights, video scripts, website copy, webinars, and social media posts.
  • Create compelling, action-oriented marketing materials, including emails, display and print advertisements, and digital campaign copy.
  • Translate complex concepts and legal explanations into succinct, compelling updates. Write in a manner that is simple, concrete, and engaging, effectively incorporating scriptural references.
  • Develop thought leadership and editorial content that provides value to ministry leaders and builds the CMA brand.
  • Edit content to make it accessible and engaging, quickly answering why readers should care and how it affects them. Ensure content is in our brand's voice and grammatically correct.
  • Help with placement/getting guest posting opportunities in various outlets and publications.
  • Stay up to date on new developments and trends in the church and ministry world.
  • Collaborate with the Regional Alliance Directors to produce content that drives new memberships through our many partners.
  • Build and maintain relationships with key stakeholders and partners to enhance content reach and impact.
Requirements
  • Bachelor's degree in English, theology, journalism, communications, marketing, or related field.
  • 3+ years of writing experience.
  • Strong creative and persuasive writing skills.
  • Strategic thinking and the ability to develop innovative content strategies.
  • Building and maintaining professional relationships with stakeholders and partners.
  • Multitasking with a strong attention to detail.
  • Thinking creatively, problem-solving, and being flexible.
  • Navigating a review process that includes various opinions and ensuring the integrity of the end product.
  • Taking initiative and working under pressure in a fast-paced environment.
  • Working cross-team to clearly define a project, deliver it on time, and stay on budget.
  • Working effectively both cross-team and independently.