Senior Content Strategist

4 weeks ago

Scottsdale, Arizona, United States First Citizens Bank Full time
Job Summary

First Citizens Bank is seeking a highly skilled Senior Content Strategist to join our team. As a key member of our digital banking experience team, you will be responsible for developing clear, concise, and meaningful content that helps our customers accomplish their digital banking tasks and goals. You will work closely with Product Managers, Developers, User Researchers, and Designers to develop a strategy, organize and create content, and enable the delivery of user experiences that help our clients manage their company's financials.

About the Role

In this role, you will be responsible for creating simple, useful, and engaging content following our brand guidelines to make the end-product easier to use for customers. You will develop and drive cohesive product narratives across multiple user touchpoints and user experiences. You will partner with designers and product managers to outline the conversation flow and navigation ideas for our digital bank experiences. You will collaborate with Product Managers, Engineers, Visual UI Designers, and cross-functional stakeholders to understand business objectives, needs, and constraints while creating creative and thoughtful solutions. You will be a customer advocate with an in-depth understanding of SVB's customer needs and their end-to-end journey. You will extend brand guidelines to define digital content standards - support and manage content reviews, workshops, and design sprints across the organization. You will work with legal and compliance teams to get approval for product and design partners.

Responsibilities

- Create simple, useful, and engaging content following our brand guidelines to make the end-product easier to use for customers
- Develop and drive cohesive product narratives across multiple user touchpoints and user experiences
- Partner with designers and product managers to outline the conversation flow and navigation ideas for our digital bank experiences
- Collaborate with Product Managers, Engineers, Visual UI Designers, and cross-functional stakeholders to understand business objectives, needs, and constraints while creating creative and thoughtful solutions
- Be a customer advocate with an in-depth understanding of SVB's customer needs and their end-to-end journey
- Extend brand guidelines to define digital content standards - support and manage content reviews, workshops, and design sprints across the organization
- Work with legal and compliance teams to get approval for product and design partners

Requirements

- Bachelor's Degree and 6 years of experience in Digital Content Strategy OR High School Diploma or GED and 10 years of experience in Digital Content Strategy
- A self-driven empath who's motivated to understand customers' needs and transform complex experiences into plain language that helps them meet those needs
- A hybrid expert with experience in both strategic visioning and tactical content production
- An effective communicator who can confidently complex content and design concepts clearly and persuasively across different audiences at varying levels of the organization, including senior leadership
- A design-thinking advocate who understands the need to balance product requirements, user needs, and business goals and can adapt and collaborate accordingly to deliver designs
- A broad content strategy toolkit to draw from (i.e., concepting to scoping to writing)
- A self-directed mindset combined with good judgment to be able to comfortably, and regularly, shift from strategic work, at a high level of altitude for some initiatives, to deeper dive tactical content solutioning on some projects
- A flexible attitude to effectively contribute and support a variety of content projects
- 10-15 years of experience writing for the web, user experience design, and financial services
- A strong portfolio of work defining user experiences, visual and interaction design through human-centered design solutions with a focus on simplifying and improving user experience through tactical writing and content strategy
- Excellent communication, problem-solving, and collaboration skills
- The ability to provide direction on multiple projects in various stages of the product lifecycle and effectively deliver in a fast-paced, dynamic environment
- Experience working in and an understanding of an Agile development environment
- Proficiency with platforms like Figma, Mural, and JIRA for partnering with developers
- Bachelor's or Master's degree in English composition, communications, HCI, design - or equivalent experience

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