**Demand Generation Manager, Enterprise SaaS**

5 days ago

Ridgefield Park New Jersey, United States Samsung SDS America Full time
About the Role

Samsung SDS America is seeking a seasoned Demand Generation Manager to drive business growth through strategic marketing initiatives. As a key member of our team, you will be responsible for developing and executing demand generation strategies that drive awareness, engage prospects, and generate high-quality leads for our enterprise solutions.

Key Responsibilities
  • Strategy and Campaign Management: Develop and execute demand generation strategies and campaigns to drive brand awareness and generate high-quality leads.
  • Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and product, to develop targeted campaigns and messaging.
  • Lead Generation and Nurturing: Implement lead generation and nurturing programs to move prospects through the buyer's journey.
  • Content Syndication and Media Relations: Identify and build relationships with suitable B2B tech media outlets and develop alliances for content syndication to drive website traffic and conversions.
  • Marketing Automation: Utilize marketing automation tools to develop and execute campaigns, track performance, and measure ROI.
  • Analytics and Reporting: Monitor and analyze marketing metrics and create reports to measure campaign performance and ROI.
Requirements
  • Education: Bachelor's degree in Marketing or a related field.
  • Experience: 6+ years of experience in demand generation and digital marketing, with a focus on B2B technology companies.
  • Skills: Proven track record of developing and executing successful demand generation campaigns, experience with marketing automation tools, and excellent analytical skills.
  • Preferred Qualifications: Certifications in Google Analytics, PPC, SEO, and other relevant digital marketing certifications, knowledge and experience with Eloqua, and certifications related to marketing or communications.
About Samsung SDS America

Samsung SDS America is the digital innovation arm of the Samsung group, delivering cutting-edge solutions and services in cloud, secure mobility, analytics/AI, digital marketing, and digital workspace. Our mission is to help organizations in government, financial services, healthcare, and other industries thrive in the digital age by driving productivity, safeguarding assets, and making data-driven decisions.

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