Demand Generation Manager

4 weeks ago

New York, United States Vimeo Full time
Job DescriptionJob Description

The Demand Generation Manager will be responsible for executing highly impactful campaigns working collaboratively with various teams to drive new business users, leads, and pipeline. The ideal candidate should possess 4+ years of experience in a demand-focused marketing role at a SaaS company, be data-driven, self-motivated, and have strong communication and project management skills.

What you'll do:

Program Planning and Process Management:

  • Establish and maintain effective processes for planning and executing demand generation programs.
  • Ensure all programs are delivered on time, within scope, and aligned with business objectives.
  • Develop a comprehensive webinar strategy aligned with overall marketing and sales goals and drive execution
  • Own webinar plan and schedule, forecasting and reporting keeping both peers and leaders engaged and informed

Alignment with Regional Leads and other stakeholders:

  • Collaborate closely with regional leads to understand market needs and ensure consistent resourcing and execution of demand generation programs.
  • Foster strong relationships with regional teams to drive alignment and coordination.
  • Collaborate with internal and external subject matter experts to develop high-quality webinar content
  • Partner with other stakeholders like product marketing, paid and social media teams, email marketing and lifecycle, content and creative teams to elaborate and execute impactful webinars with pre and post-webinar strategy to convert registrations into pipeline creation

Implement strategies and initiatives that drive measurable revenue growth.

  • Work with sales teams to deliver on key funnel metrics, including new logo acquisition, qualified leads, pipeline, and bookings
  • Understand users and our target audience, the reasons they buy, the market landscape, and work with the broader team to turn campaign insights into ever more effective go-to-market plans
Requirements
  • 4+ years experience working in a demand-focused marketing role at a SaaS company
  • Ability to ground decisions in data and use data to ask and answer questions that move the business forward
  • Ability to manage multiple competing projects at various levels of scale
  • Fluency with marketing automation, CRM, and webinar tools, experience with analytics tools a plus
  • Strong communication, writing, and presentation skills
  • A passion for video marketing and a will to contribute to a creative, video-centric team culture

Targeted Base Salary Range: $95,400.00 to $146,500.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.

Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

#LI-OZ1

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

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