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Marketing Professional
2 months ago
Marketing Specialist Job Description
**Job Summary:**
Michelli Weighing & Measurement is seeking a highly skilled Marketing Specialist to join their team. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote the company's products and services.
**Key Responsibilities:**
* Collaborate with the product marketing team to create and execute marketing campaigns that drive customer engagement and sales growth.
* Develop and maintain the company's website, ensuring it is up-to-date and optimized for search engines.
* Conduct market research to stay ahead of competitors and identify new business opportunities.
* Create case studies and customer success stories to showcase the company's expertise and achievements.
* Manage all marketing collateral, including design and development, to ensure consistency and effectiveness.
* Develop and implement media placement strategies to reach target audiences.
* Perform graphic design and copywriting activities to produce high-quality marketing materials.
* Distribute marketing materials to account managers and other stakeholders.
* Coordinate marketing support for events, trade shows, and conferences.
* Research and present new software options to improve the prospecting, lead management, and sales processes.
* Interact with other departments to ensure exceptional customer service and problem-solving.
* Prepare and review forecasts to ensure financial targets are met and operational costs are controlled.
**Requirements:**
* 2+ years of experience in marketing activities.
* Bachelor's degree in Marketing or related field.
* Graphic design experience and proficiency in Adobe Creative Cloud.
* Digital marketing experience, including SEO, SEM, and SMM.
* Google Webmaster Tools/Analytics experience a plus.
* Management training a plus.
* Proficiency in Microsoft Office and project management tools.
**About Michelli Weighing & Measurement:**
Michelli has grown to over 20 locations in 70 years of business. Our experts can help keep you operating in peak condition. Michelli is ISO 9001 registered, and our calibration lab is ISO 17025 accredited. We show the world what measurement can do.
**How to Apply:**
If you are interested in learning more about Michelli Weighing & Measurement and this career opportunity, apply today.
