Marketing Director

2 weeks ago


Gainesville, Florida, United States Florida Orthopaedic Institute Full time
Marketing Manager

The Marketing Manager is a key member of our team at Florida Orthopaedic Institute, responsible for developing and executing strategic marketing campaigns that drive business growth and enhance our reputation.

Key Responsibilities:
  • Develop and implement marketing strategies to increase brand awareness and drive patient engagement.
  • Manage our online reputation by monitoring and responding to reviews and feedback on various platforms.
  • Collaborate with our Director and Chief Medical Officer to identify opportunities for physician engagement and patient experience improvement.
  • Provide coaching and training to staff on customer service and patient experience best practices.
  • Manage our outreach program, including events, collateral, and community partnerships.
  • Develop and maintain our internal newsletter and other marketing materials.
  • Track and analyze our Google Star ratings and make data-driven decisions to improve our online presence.
  • Support our staff recognition program and promote our physicians and services through public relations initiatives.
About You:
  • Bachelor's degree in a related field, such as Healthcare, Business Administration, or Marketing.
  • Strong leadership and decision-making skills, with the ability to foster customer relationships and work with cross-functional teams.
  • Excellent communication and analytical skills, with the ability to think critically and solve problems.

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