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Marketing Operations Coordinator

2 months ago

Mt Gilead, United States Lubrication Specialties Full time
Position Overview

The Marketing Project Coordinator plays a crucial role in orchestrating the marketing strategies and initiatives of Lubrication Specialties, Inc. (LSI), a leader in the Oil and Additive industry. This position is designed for individuals who thrive in a dynamic and innovative environment, where creativity and ambition are highly valued.

Key Responsibilities

- Coordinate and implement comprehensive marketing strategies that encompass various channels including print, digital, and broadcast media.
- Develop and execute promotional campaigns while identifying and analyzing target demographics.
- Conduct thorough market research to uncover new marketing opportunities and trends.
- Collaborate with design teams to create compelling advertising content and ensure brand consistency.
- Establish tracking systems to monitor the effectiveness of marketing campaigns and online activities.
- Simplify complex data into accessible formats such as charts and graphs for stakeholders.
- Maintain confidentiality regarding sensitive information and adhere to organizational standards.
- Perform additional duties as assigned to support the marketing department.

Qualifications

- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Proficient in interpreting market trends and competitor strategies.
- Capable of managing large volumes of data and deriving actionable insights.
- Highly organized with a keen attention to detail.
- Ability to manage multiple projects and meet deadlines effectively.
- Familiarity with marketing principles and office management.
- Proficient in MS Office and marketing software applications.

Education and Experience

- A Bachelor's degree in marketing, communications, or a related field is preferred.
- Experience in digital marketing and a solid understanding of marketing techniques and databases.

Additional Information

- A valid driver's license and reliable transportation are necessary for travel to meetings and events.
- Ability to lift up to 75 pounds may be required.

Benefits

- Comprehensive insurance options including medical, dental, and vision coverage.
- Short and long-term disability insurance.
- 401K plan with company matching.
- A supportive and family-friendly work environment.