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Brand Marketing Manager

1 month ago

Fullerton, California, United States Pulmuone Foods USA Inc. Full time
Job Title: Brand/Marketing Manager

At Pulmuone Foods USA Inc., we are seeking a highly skilled Brand/Marketing Manager to join our team. This is a key role that will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, engagement, and growth.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies to meet business objectives and drive market penetration.
  • Lead cross-functional teams to execute integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, and experiential marketing.
  • Assist in the formulation of Nasoya and Pulmuone brands' digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce.
  • Ensure marketing activations begin with consumer insights and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
  • Monitor and evaluate the performance of marketing campaigns and initiatives, adjusting strategies as needed to optimize results.
  • Understand Nielsen or IRI POS data, be able to pull and interpret the data, and use the data to support each campaign or promotion we run.
  • Collaborate with the PR and social media agency to develop and implement the PR and social media strategy, meet set KPIs, and lead key initiatives together.
  • Manage brand budgets and allocate resources effectively to maximize ROI.
  • Cultivate and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
  • Effectively communicate complex ideas, anticipate potential challenges, and influence others.
  • Manage a marketing specialist, guiding her through the career development process.
  • Assist in designing and leading various consumer research projects (both qualitative and quantitative), sharing results with cross-functional team members.
  • Assist in developing the annual marketing budget and managing annual budgets across all areas of activation and agency fees.
  • Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
  • Assist in developing a company-wide tradeshow booth concept, messaging, etc.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 8 to 9 years of experience in brand management within well-established consumer packaged goods companies, with a proven track record of success.
  • Strong understanding of consumer behavior, market dynamics, and brand positioning strategies.
  • Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Exceptional verbal and written communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
  • Analytical mindset with proficiency in data analysis market research, and performance metrics.
  • Strong work ethic, have a positive and can-do attitude, be dependable, and self-motivated.
  • Ability to be resourceful and flexible is a must.
What We Offer:

We offer a competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.

Pulmuone Foods USA Inc. is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.