Marketing Coordinator

2 months ago

Greensboro, United States NorthPoint Search Group Inc Full time
{"title": "Sales and Marketing Coordinator", "description": "Job Summary

We are seeking a highly motivated and creative Sales and Marketing Coordinator to join our team at NorthPoint Search Group Inc. The ideal candidate will have a strong background in marketing and sales, with a proven track record of developing and implementing successful marketing strategies.

Key Responsibilities
  • Develop and implement strategic marketing plans to promote the overall brand management and corporate identity.
  • Oversee and execute all social media marketing, including creating and scheduling posts, engaging with followers, and analyzing metrics.
  • Work with the webmaster to update the company website as necessary, ensuring that all content is accurate and up-to-date.
  • Organize and manage digital databases, including customer relationship management (CRM) software.
  • Oversee the production of all printed marketing materials, including brochures, flyers, and business cards.
  • Coordinate and manage all aspects of tradeshows and technical conferences, including logistics, marketing materials, and follow-up.
  • Maintain the overall corporate digital image, ensuring that all online presence is consistent and professional.
  • Develop collateral B2B print/digital online materials/advertisements of company's technical products.
  • Monitor and report on the effectiveness of company marketing campaigns and strategies.
  • Manage and improve lead generation campaigns, measuring results and making data-driven decisions.
  • Manage social media accounts and blog, identifying relevant topics and publishing high-quality content.
  • Manage and update technical content on the company website on a regular basis.
  • Provide marketing updates to management and the team quarterly.
  • Keep the Marketing folder on the server organized and updated with current marketing materials.
  • Print and execute the Company newsletter on at least a quarterly basis.
  • Apply understanding of team dynamics to work effectively in teams, achieve goals, and successfully plan and execute marketing activities to promote sales and revenues.
  • Achieve company marketing goals and strategies by complying with established priorities and work procedures, along with utilizing good time management skills.
  • Contribute to team projects by exchanging ideas and options, work well with other departments, and develop positive working relationships while maintaining a commitment to excellence.
  • Execute all other marketing activities to support the company's aggressive growth and revenue goals.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • At least 3 years related marketing experience in a technical field.
  • Highly creative and self-motivated.
  • Knowledge of planning marketing strategies and advertising campaigns.
  • Web site management experience.
  • Experience with a CRM program.
  • Proficient computer skills and marketing design skills.
Salary and Benefits

The salary for this position is $55K to $60K, plus excellent benefits.

To be considered, please send your resume to [email protected]."}

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