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Marketing Coordinator
2 months ago
The Marketing Coordinator is responsible for developing, maintaining, and monitoring marketing and analytics strategies to meet organizational objectives. The Marketing Coordinator's primary duties fall into three categories: 1.) Drive portfolio's performance through brand awareness, marketing initiatives and leasing strategies; 2.) Perform ongoing marketing analyses, set performance metrics, and identify areas of opportunity; and 3.) Oversee technological strategies, integrations, and interfaces as they relate to marketing, sales, and resident retention.
Responsibilities include:
- Oversee and manage property websites design and functionality, ensuring quality and accuracy.
- Manage SEM, including paid advertising and SEO using a third-party agency.
- Manage internet listing services to attract leads for the properties. Monitor performance, ensure integration is working, and negotiate best pricing.
- Design and distribute approved Corporate Newsletters; assist properties with best practices for newsletter design and content
- Operate the corporate LinkedIn account, posting relevant and engaging material to attract followers; Actively expand follower base to meet targets.
- Coordinate ordering of site and corporate promotional items. With the input of business leaders, produce and maintain business development materials
- Implement and share best event practices.
- Build strong relationships with conventional properties, industry vendors, and ownership groups.
- Develop effective marketing tools, policies, and best practices for property use by staying current on industry trends.
- Assist Community Managers and Regional Property Managers in developing and monitoring the marketing budgets, plans, and projects for their respective properties.
- Manage the procuring of marketing and promotional materials for properties and company.
- Oversee Google Business pages, review responses, and encourage campaigns to offset negative reviews.
- Manage data entry and moderate/administer best practices regarding social media accounts (Facebook, X, Instagram, YouTube, etc.)
- Assist with acquisition and disposition of properties.
- Review, update, and make recommendations on rent changes, advertising specials, amenities, property marketing, and traffic
- Regularly report on key performance indicators that are related to marketing including leads per source, cost per lease, and review scores.
- Assist with special projects, site administration, and other tasks when assigned or requested.
Preferred Qualifications:
2 years + in Property Management
2 years + in Marketing
Experience with YARDI and/or RentCafe
Degree in Marketing or Design
Preferred Competencies:
Is able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
Bright and intelligent; deals with concepts and complexity comfortably; described as intellectually sharp, capable, and agile.
Picks up on technical things quickly; can learn new skills and knowledge; is good at learning new industry, company, product, or technical knowledge; does well in technical courses and seminars.
Display original thinking and creativity; meet challenges with resourcefulness; generate suggestions and innovative approaches; present ideas and information in a manner that gets others' attention.
Full Time, M-F 8-5
Benefits include: 401k plan, Health, Dental, Vision, Etc.
Please visit our careers page to see more job opportunities.
Please visit our careers page to see more job opportunities.