Senior Marketing Manager

6 hours ago

Buffalo, New York, United States New Era Cap Co., Inc. Full time
Job Description

The Senior Marketing Manager will play a key role in developing and executing integrated marketing strategies and initiatives that support the growth of all licenses in North America across all relevant products, licenses, channels, and consumers.

They will lead third-party marketing efforts, manage a multi-year product calendar, and work cross-functionally with internal and external partners.

Responsibilities:

  • Manage the development and execution of annual integrated, category-specific marketing plans to position the brand with New Era's category consumers.
  • Create and drive the cross-functional roadmap for developing and executing most marketing initiatives, campaigns, and product launches across the marketing mix at New Era.
  • Determine marketing investment based on product revenue.
  • Provide recommendations based on our varied consumer audience.
  • Position our product to stand out in a competitive market.
  • Develop and drive an effective, ongoing GTM and integrated marketing process to position the brand and its products with retail partners across all channels and product-types at sell-in.
  • Manage the relationships and collaborate with central services teams (retail, legal, sponsorship) to lead special projects including both online and offline activations and key league moments specifically athlete appearances, photo shoots, and productions, custom programs, and league events (All-Star games, league drafts, and fulfilling ambassador contracts).
  • Direct execution against negotiated ambassador contracts, both athlete and entertainment, to support the licensed business.
  • Proactively oversee marketing contracts and manage partner relationships outside of the big three leagues to ensure both 100% fulfillment and payment.
  • Establish effective ongoing new processes.
  • Lead contact portfolio of $1M with high-level third-party partners including agents, agencies, and license partners.
  • Manage and mentor a team of marketing professionals, including assigning tasks, monitoring performance, and facilitating professional growth.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and a customer-centric approach.
  • Monitor and report on the effectiveness of marketing initiatives and continuously refine strategies to improve performance and reach desired outcomes.
  • Stay up-to-date with emerging marketing trends, technologies, and best practices, and adapt strategies accordingly to stay ahead of the competition.
  • Keeps all sensitive matters confidential.

Requirements:

  • Proven success building and maintaining external corporate relationships with senior-level partners.
  • Brand Management:
    • Candidate must have a passion for brand building and have demonstrated experience building a brand POV for their assigned category within a constantly changing and evolving consumer marketplace.
    • Passion for sport and a strong working knowledge of league calendars.
    • Candidate must be able to connect the dots between on-field and off-field category opportunities with New Era's retail partners and new opportunities for growth.
  • Integrated Marketing:
    • Candidate must have a strong working knowledge and experience guiding multi-platform and multi-channel campaigns across all aspects of the marketing mix, with emphasis on digital marketing and media trends.
    • Enthusiastic, positive person who embraces work with a sense of urgency and persistence with a solution-based mentality.
  • Education and Experience:
    • Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred.
    • Experience in lieu of degree may be considered.
    • 7-10 years of experience successfully leading brand marketing and brand development strategies for brands in sports, lifestyle, and youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment, and sports in North America and globally.
    • Demonstrated experience with out-of-home marketing strategies.
  • Communicating & Influencing:
    • Strong cultural marketing and relationship-building skills.
    • Annual marketing plan development and execution: Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution, and multiple marketing functions of direct and indirect budget authority.
  • Travel Requirement:
    • Up to 30%; domestic and/or global depending on need.

Compensation:

The salary range for this posted position is $95,000 - $115,000 (plus bonus & benefits) and pertains to candidates located in Western New York.

Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties, and requirements, and necessary experience.

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state, or federal laws.

  • Senior Marketing Manager

    4 days ago

    Buffalo, New York, United States New Era Cap Full time

    Job Summary:The Senior Marketing Manager will lead the development and execution of integrated marketing strategies and initiatives to support the growth of all licenses in North America. This role will work closely with the Licensed Marketing Team to create and execute campaigns across various channels and products.Key Responsibilities:Develop and execute...

  • Senior Brand Marketing Manager

    5 days ago

    Buffalo, New York, United States NEWERA Full time

    Job Title: Senior Brand Marketing ManagerThe Senior Brand Marketing Manager will play a key role in developing and executing integrated marketing strategies to drive business growth for New Era Cap, LLC. This position will lead the development of annual marketing plans, manage cross-functional teams, and collaborate with external partners to achieve business...

  • Senior Care Manager

    3 weeks ago

    Buffalo, New York, United States Sonida Senior Living Full time

    Job Title: Senior Care ManagerWe are seeking a highly skilled Senior Care Manager to join our team at Sonida Senior Living. As a Senior Care Manager, you will be responsible for providing exceptional care and support to our residents, ensuring their physical, emotional, and social needs are met.Key Responsibilities:Conduct thorough assessments of residents'...

  • Senior Brand Marketing Manager

    16 hours ago

    Buffalo, New York, United States New Era Cap Full time

    About the RoleThe Senior Brand Marketing Manager will lead the development and execution of integrated marketing strategies and initiatives that support the growth of all licenses in North America across all relevant products, licenses, channels, and consumers. They will manage third-party marketing efforts, oversee a multi-year product calendar, and work...

  • Senior Tax Manager

    4 weeks ago

    Buffalo, New York, United States gpac Full time

    {"h1": "Senior Tax Manager Position", "p": "We are seeking a highly skilled Senior Tax Manager to join our team at GPAC. As a Senior Tax Manager, you will be responsible for overseeing a team of highly motivated staff, providing tax compliance and consulting to a diverse base of clients, and meeting regularly with business and community contacts to maintain...

  • Marketing Manager Assistant Culinary

    3 weeks ago

    Buffalo, New York, United States Lactalis American Group Full time

    Marketing Manager Assistant Culinary Job DescriptionLactalis American Group is seeking a highly skilled Marketing Manager Assistant Culinary to join our team in Buffalo, NY. As a key member of our Culinary Marketing team, you will be responsible for developing and implementing marketing strategies to drive business growth and achieve high-level...

  • Senior Property Manager

    4 days ago

    Buffalo, New York, United States Free Will Management Full time

    Job SummaryWe are seeking a highly skilled Senior Property Manager to join our team at Free Will Management. The ideal candidate will have 7+ years of property management experience and a proven track record of success in leading high-performing teams.The Senior Property Manager will be responsible for providing leadership and direction to the site team,...

  • Senior Relationship Manager

    3 weeks ago

    Buffalo, New York, United States M&T Bank Full time

    Job Title: Senior Relationship ManagerOverview:We are seeking a highly skilled Senior Relationship Manager to join our team at M&T Bank. As a Senior Relationship Manager, you will be responsible for developing and managing a portfolio of auto, boat, and RV dealers/dealer group(s) with highly complex lending and financial requirements.Key...

  • Senior Manager of Network Development

    6 days ago

    Buffalo, New York, United States Post Acute Partners Full time

    Senior Manager of Network DevelopmentElderwood Independent Practice Association (IPA) is seeking a highly skilled Senior Manager of Network Development to drive growth and expansion in our network.The ideal candidate will have experience in network development, management, and growth strategies. Key areas of focus include:Developing and implementing network...

  • Senior Property Manager

    3 weeks ago

    Buffalo, New York, United States Free Will Management Full time

    Job DescriptionJob DescriptionWe are seeking a highly skilled and experienced Senior Property Manager to join our team at Free Will Management. As a Senior Property Manager, you will be responsible for providing leadership and direction to our site team, ensuring the successful operation of our properties.Key Responsibilities:Motivate and lead the site team,...

  • Marketing Campaign Manager

    5 days ago

    Buffalo, New York, United States Gelia Full time

    About GeliaGelia is a top 15 B2B marketing communications agency in the US, with a strong presence in Buffalo, Raleigh, and Peoria. We're seeking a skilled Account Manager to join our team.Job SummaryAs an Account Manager at Gelia, you'll work closely with clients and our team leaders to deliver strategic marketing objectives. You'll be responsible for...

  • Senior Relationship Manager

    3 weeks ago

    Buffalo, New York, United States Bank of America Full time

    Job Title: Senior Relationship ManagerWe are seeking a highly skilled Senior Relationship Manager to join our Dealer Financial Services team at Bank of America. As a key member of our team, you will be responsible for building and maintaining strong relationships with our clients, identifying new business opportunities, and delivering exceptional customer...

  • Senior Property Manager

    1 week ago

    Buffalo, New York, United States Free Will Management Full time

    Job OverviewWe are seeking a highly skilled and experienced Senior Property Manager to join our team at Free Will Management. As a key member of our property management team, you will be responsible for providing leadership and direction to our site team, ensuring the smooth operation of our properties, and delivering exceptional customer service to our...

  • Marketing Assistant Manager

    3 weeks ago

    Buffalo, New York, United States Lactalis Full time

    About LactalisLactalis is a leading dairy company with a rich history and a commitment to excellence. As a member of our team, you will have the opportunity to work with a diverse range of products and brands, including Galbani, Président, Kraft Natural Cheese, and more.Job SummaryWe are seeking a highly motivated and experienced Marketing Assistant Manager...

  • Product Marketing Manager

    3 weeks ago

    Buffalo, New York, United States StarkTech LLC Defunct Full time

    About Stark TechStark Tech is a leading provider of innovative facilities and energy solutions. Our mission is to help customers achieve sustainability goals by integrating cutting-edge systems, offering energy-efficient equipment, and providing building analytics.Job SummaryWe are seeking a Product Marketing Manager to lead the go-to-market strategy,...

  • Senior Financial Markets Specialist

    12 hours ago

    Buffalo, New York, United States LSEG (London Stock Exchange Group) Full time

    Job SummaryAs a key member of the Analytics Sales Team at LSEG, you will play a critical role in driving revenue growth and expanding our footprint in the financial markets. Your expertise in sales strategy and market intelligence will be instrumental in identifying customer needs and developing scalable solutions.Key ResponsibilitiesDelivery of revenue...

  • Marketing Campaign Manager

    5 days ago

    Buffalo, New York, United States Gelia Full time

    About GeliaGelia is a top 15 B2B marketing communications agency in the US, with offices in Buffalo, NY, Raleigh, NC, and Peoria, IL. We've been driving lasting results for our clients since 1961.Account Manager RoleAs an Account Manager at Gelia, you'll work directly with clients and our team leaders to deliver on strategic objectives. You'll be involved in...

  • Product Marketing Manager

    4 days ago

    Buffalo, New York, United States StarkTech LLC Defunct Full time

    About Stark TechStark Tech is a leading provider of innovative facilities and energy solutions, dedicated to optimizing performance and sustainability. Our cutting-edge approach integrates systems, offers energy-efficient equipment, and provides building analytics to help customers achieve their sustainability goals.What We OfferPaid Time Off &...

  • Marketing Sales Manager

    2 weeks ago

    Buffalo, New York, United States Sinclair Broadcast Group Full time

    Job Title: Marketing Sales ManagerSinclair Broadcast Group is seeking a highly skilled Marketing Sales Manager to join our team. This role is available in Buffalo, NY; Syracuse, NY, & Jefferson City, MO.Job Summary:The Marketing Sales Manager will be responsible for leading client development activities and retention efforts to increase net promoter score...

  • Market Management Assistant

    1 month ago

    Buffalo, New York, United States BlueWave Solutions Full time

    Job Title: Market Management AssistantLocation: HeidelbergJob Type: Full-time, temporaryJob ID: 819967About the Role:We are seeking a highly motivated and experienced Market Management Assistant to join our team at BlueWave Solutions. As a key member of our market management team, you will be responsible for implementing the REWE sales concept, contributing...