Senior Brand Marketing Manager

4 weeks ago

Buffalo, New York, United States New Era Cap Full time

About the Role

The Senior Brand Marketing Manager will lead the development and execution of integrated marketing strategies and initiatives that support the growth of all licenses in North America across all relevant products, licenses, channels, and consumers. They will manage third-party marketing efforts, oversee a multi-year product calendar, and work cross-functionally with internal and external partners.

Key Responsibilities

  • Develop and execute annual integrated, category-specific marketing plans to position the brand with New Era's category consumers; create and drive the cross-functional roadmap for developing and executing most marketing initiatives, campaigns, and product launches across the marketing mix at New Era.
  • Determine marketing investment based on product revenue; provide recommendations based on our varied consumer audience; position our product to stand out in a competitive market.
  • Develop and drive an effective, ongoing GTM and integrated marketing process to position the brand and its products with retail partners across all channels and product-types at sell-in. They will then drive timely execution of all brand and category campaigns, initiatives, and product launches at sell-through.
  • Manage relationships and collaborate with central services teams (retail, legal, sponsorship) to lead special projects including both online and offline activations and key league moments specifically athlete appearances, photo shoots, and productions, custom programs, and league events (All-Star games, league drafts, and fulfilling ambassador contracts).
  • Direct execution against negotiated ambassador contracts, both athlete and entertainment, to support the licensed business.
  • Proactively oversee marketing contracts and manage partner relationships outside of the big three leagues to ensure both 100% fulfillment and payment; establish effective ongoing new processes.
  • Lead contact portfolio of $1M with high-level third-party partners including agents, agencies, and license partners.
  • Manage and mentor a team of marketing professionals, including assigning tasks, monitoring performance, and facilitating professional growth.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and a customer-centric approach.
  • Monitor and report on the effectiveness of marketing initiatives and continuously refine strategies to improve performance and reach desired outcomes.
  • Stay up-to-date with emerging marketing trends, technologies, and best practices, and adapt strategies accordingly to stay ahead of the competition.
  • Keep all sensitive matters confidential.
  • Other duties as assigned.

Requirements

  • Proven success building and maintaining external corporate relationships with senior-level partners.
  • Brand Management: Candidate must have a passion for brand building and have demonstrated experience building a brand POV for their assigned category within a constantly changing and evolving consumer marketplace.
  • Passion for sport and a strong working knowledge of league calendars. Candidate must be able to connect the dots between on-field and off-field category opportunities with New Era's retail partners and new opportunities for growth.
  • Integrated Marketing: Candidate must have a strong working knowledge and experience guiding multi-platform and multi-channel campaigns across all aspects of the marketing mix, with emphasis on digital marketing and media trends.
  • Enthusiastic, positive person who embraces work with a sense of urgency and persistence with a solution-based mentality.

Education and Experience

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred. Experience in lieu of degree may be considered.
  • 7-10 years of experience successfully leading brand marketing and brand development strategies for brands in sports, lifestyle, and youth culture; including but not limited to: headwear, apparel, footwear, accessories, retail, gaming, music/entertainment, and sports in North America and globally.
  • Demonstrated experience with out-of-home marketing strategies.
  • Communicating & Influencing: Strong cultural marketing and relationship-building skills.
  • Annual marketing plan development and execution: Demonstrated experience leading the development of an annual marketing plan, and corresponding budget, across multiple product launches, channels of distribution, and multiple marketing functions of direct and indirect budget authority.

Travel Requirement

Up to 30%; domestic and/or global depending on need.

New Era Cap, LLC is an Affirmative Action and Equal Opportunity Employer that believes in inclusion and does not discriminate against any candidate or employee on the basis of race, color, sex, age, religion, national origin, sexual orientation, gender identity, disability, veteran status, genetics, or any other basis protected by applicable local, state, or federal laws.

The salary range for this posted position is $95,000 - $115,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation is determined by a wide array of factors including but not limited to skill set, education, essential job duties, and requirements, and necessary experience.

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