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Director of Advertising Sales

2 months ago

State College, Pennsylvania, United States AccuWeather Full time
Job Title: Director of Advertising Sales

AccuWeather is seeking an experienced Director of Advertising Sales to join our Advertising Sales Department. As a key member of our team, you will be responsible for building and selling advertising solutions to our key partners, driving revenue growth and expanding our market share.

Key Responsibilities:
  • Manage holding company agency relationships, focusing on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms, and Data Analytics & Strategy Teams.
  • Develop a strategy specific to assigned holding companies, driving AccuWeather's data, measurement, media, and analytics revenue.
  • Build and elevate relationships at the highest levels within assigned agencies, C-Suite, Senior Agency Influencers, to continuously uncover strategic opportunities to drive AccuWeather revenue.
  • Identify and lead the development of joint business projects and/or beta opportunities with assigned agencies.
  • Contribute to AccuWeather's tentpole senior-level engagements and activations (i.e., CES, Cannes) with assigned agencies.
Requirements:
  • BA/BS degree required.
  • 3+ years digital ad sales experience, focusing on media, lower-funnel conversion strategies, data, and analytics.
  • Demonstrated ability to think strategically about a particular industry and/or product set.
  • Comfortable with presenting to clients and agencies in both small or large groups.
  • Familiarity with agency holding companies and strong relationships across the agency landscape.
Preferred Qualifications:
  • Demonstrated Marketing Automation and Programmatic Advertising expertise.
  • Exhibits a high level of competency in oral and written communication skills.
  • Demonstrated expertise in building relationships with senior agency decision-makers.

AccuWeather offers a competitive salary commensurate to experience in the range of $k base + commissions. AccuWeather's innovation-first promise has led to the development of many award-winning and proprietary features that are available free to the public, including AccuWeather MinuteCast Minute by Minute forecasts with Superior Accuracy, the exclusive AccuWeather RealFeel Temperature, and AccuWeather RealImpact Scale for Hurricanes, among many other revolutionary products for the greater safety, convenience, and comfort of our users.