Head of Marketing

3 weeks ago


State College, Pennsylvania, United States AccuWeather Full time

About the Role

The Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.

This includes advertising and promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, event marketing, social media, and CRM programs.

The Head of Marketing will play an important collaborative role working cross functionally with members of the Executive Team.

This person will have the key responsibility for developing consistent messaging and training to increase the effectiveness of sales efforts, partnerships, and channels.

Key Responsibilities and Duties

  • Develop cohesive marketing point of view for US and international execution across Go-To-Market, Sales, and Marketing channels to deliver on brand promise across AccuWeather's portfolio, including: Digital Media Advertising and Partnership Acquisition Enterprise Solutions (AccuWeather for Business)
  • TV, Radio, Newspaper Businesses The AccuWeather Network Partner with the Business Development and Strategic Partnerships team to build proactive growth platforms based on qualitative and quantitative user insights/data, segmentation, and journeys
  • Leverage marketing mix holistically to drive customer acquisition & retention while improving overall efficiency and consistency across: Advertising Owned and Earned Digital Demand Generation PR & Corporate Communications Event Marketing Promotional Programs Sales Collateral and RFP responses
  • Partner with cross-functiona leaders across sales, business development, product development, and IT to drive successful new product launches
  • Improve marketing programs to support AccuWeather's critical partnerships to increase brand reach
  • Improve the presence and influence of Executives and Board Members to help support brand and reputational objectives through content marketing and thought leadership strategies on appropriate social channels across business lines
  • Identification of trends and innovation
  • Manage vendors and agencies and coordination with internal staff functions
  • Develop and prioritize plans for international expansion and growth

Qualifications

  • A Bachelor's degree in Marketing or a similar field or equivalent combination of education and experience is required
  • An MBA in Marketing is preferred
  • Demonstrated experience growing a brand and helping maximize company revenue
  • Strong creative insight and ability to inspire others to share his/her creative vision
  • Proven ability to work with and influence executives at the highest levels
  • Hands on leader that is willing to roll up their sleeves and get involved in the details
  • Deep understanding of and substantial experience with Digital Media required
  • Ability to assess talent and build high-performing teams a must
  • Previous experience leading a successful and creative marketing team
  • Demonstrated ability to put strategic vision into motion with a bias for action
  • Experience with analytics and measurement methods, and the ability to use market research and analysis to drive and support strategic decision making
  • Proven ability to develop advertising and promotional programs and campaigns
  • Must have strong communications skills both oral and written
  • Must have experience in the PR and communication space - managing outside Agencies of Record is beneficial

Pay Transparency:

State College, PA: $200,000 - $210,000 + annual bonus opportunity New York, NY: $245,000 - $255,000 + annual bonus opportunity

Benefits

Comprehensive healthcare and dental benefits. 401(k) retirement plan with 50% company match. A collaborative work environment

Commitment to Diversity

AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer.


  • Head of Marketing

    3 weeks ago


    State College, Pennsylvania, United States AccuWeather Careers Full time

    Job Title:Head of MarketingJob Summary:The Head of Marketing will be responsible for developing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, voice, reach, relevance, impact, influence, conversion, and analytics, to achieve AccuWeather's objectives of growth, profitability, and visibility globally.Key...


  • State College, Pennsylvania, United States Hostelworld Group Full time

    About UsHostelworld Group PLC is a pioneering social network and online travel agency (OTA) that has revolutionized the way travelers discover and connect with each other. Our mission is to empower travelers to find like-minded individuals and create unforgettable experiences.With a strong presence in 11 countries and a network of 180 countries, we are...


  • State College, Pennsylvania, United States Ben Franklin Technology Partners of Central and Northern PA Full time

    Job DescriptionMarketing and Communications SpecialistBen Franklin Technology Partners of Central and Northern PA is seeking a skilled Marketing and Communications Specialist to advance the organization's brand and support its mission to foster economic growth and job creation in the region.Key Responsibilities:Develop and implement marketing strategies to...


  • College Station, Texas, United States FUJIFILM Holdings America Corporation Full time

    Job SummaryWe are seeking a highly skilled and experienced Head of Process Development to join our team at FUJIFILM Holdings America Corporation. As a key member of our Process Development and Process Sciences Departments, you will provide strong scientific and administrative leadership to drive business growth and innovation.The successful candidate will...

  • Relationship Banker

    1 week ago


    State College, United States First National Bank of Pennsylvania Full time

    Primary Office Location:1480 E. College Avenue. State College, Pennsylvania. 16801.Join our team. Make a difference - for us and for your future.Position Title: Relationship BankerBusiness Unit: RetailReports to: Varies Based on AssignmentPosition Overview:This position is expected to develop proficiency of basic consumer banking transactions, account...


  • College Station, Texas, United States Texas A&M University Full time

    The Department of Finance at Mays Business School, Texas A&M University, invites applications for a part-time position with a 9-month academic appointment. The successful candidate will teach courses with rigorous academic content at the undergraduate, masters, and/or doctoral level, and engage in service and outreach activities that advance the educational...


  • College Station, United States Texas A&M University Full time

    The Department of Finance at Mays Business School, Texas A&M University, invites applications for a part-time, (Non-Tenure) position with a 9-month academic appointment beginning Spring 2025. Applicants will be considered for the faculty title(s) of Visiting Professor of Practice depending on qualifications. The successful candidate is expected to teach...

  • Social Media

    1 week ago


    College Station, United States Kalcorp Enterprises Inc Full time

    Job DetailsJob Location Kalcorp Home Office - College Station, TX DescriptionKALCORP ENTERPRISES, INCd.b.a. Aggieland OutfittersPHOTOGRAPHY (MARKETING)REPORTS TO: Marketing Director, Marketing Assistant, and Social Media (Facebook, Instagram, Pinterest, Twitter, TikTok, Linked In, and YouTube) BASED AT: 303-A University Drive East, College Station, Texas,...


  • College Park, Maryland, United States University of Maryland Full time

    Job Summary:The University of Maryland seeks a skilled Manager of Public Relations and Community Outreach to join the Institute for Systems Research (ISR) team. As a key member of the ISR leadership, this individual will be responsible for developing and implementing effective communication strategies to engage internal and external stakeholders.Key...


  • College Park, Maryland, United States University of Maryland Full time

    Job Summary:As a Research Outreach Coordinator at the University of Maryland, College Park, you will play a crucial role in maintaining community and campus partnerships, and recruiting families to participate in research. This position requires strong organizational and communication skills, as well as the ability to work independently and as part of a...


  • College Station, United States Teall Capital Partners Full time

    Job Type Part-time Description REVELxp is the national market leading company in game day experiences and hospitality. Our team, with beginnings in ISP Sports and 35+ years of leadership in the sports & entertainment industry at the helm, has worked hard to build the fastest growing company in the game day experience space in America. We are growing at a...


  • College Park, Maryland, United States University of Maryland Full time

    Job SummaryThe University of Maryland seeks a highly skilled and experienced Senior Associate Director for Administration and Technology to oversee the overall management, organizational planning, and coordination of all Administrative, Business, and Technology activities for the Department.Key ResponsibilitiesBudgeting and financial analysisAccounting...


  • College Park, Maryland, United States University of Maryland Full time

    Job Summary: The University of Maryland, College Park, is seeking a full-time junior Salesforce administrator to join its Division of Information Technology. This role involves managing and optimizing the University's Salesforce Constituent Relationship Management (CRM) platform, ensuring its seamless integration across the organization.Key...

  • Guest Coordinator

    3 weeks ago


    College Park, Maryland, United States University of Maryland Full time

    Job Summary:The Coordinator will support volunteer engagement opportunities for alumni and other partners in a team setting. This role will assist the Office of Experiential Learning (OEL) in creating meaningful alumni connections to current students, faculty, and staff. The Coordinator will also handle various administrative duties to ensure the smooth...

  • Carpet Cleaning

    2 weeks ago


    State Farm, United States Voda Cleaning and Restoration Full time

    Benefits: Bonus based on performance Competitive salary Dental insurance Flexible schedule Health insurance Paid time off Training & development Position Summary/Purpose:Promote the prompt and profitable delivery of all services, consistently surpassing company standards for quality and customer satisfaction. Uphold market leadership by fostering staff...


  • College Park, Maryland, United States University of Maryland Full time

    Job Summary:The University of Maryland seeks a highly skilled and experienced Senior Associate Director for Administration and Technology to join its team. This is a key leadership position that will oversee the overall management, organizational planning, and coordination of all Administrative, Business, and Technology activities for the Department.Key...


  • College Park, Maryland, United States University of Maryland Full time

    Job SummaryThe University of Maryland, Robert H. Smith School of Business is seeking a highly skilled Salesforce Integration Developer to join our team. This position will report directly to the Director of IT and will be responsible for supporting agile teams implementing Salesforce-based solutions with custom integration to other systems using Informatica...


  • College Station, United States H-E-B Full time

    Responsibilities: H-E-B needs energetic and motivated Partners willing to work hard and have fun while making our Customers feel welcome. No matter what background you bring, or where you are in your career, we welcome you to join our community where People come first. As a Perishable Representative, you are responsible for providing a well-stocked and...


  • College Park, United States The Hotel at the University of Maryland Full time

    GET TO KNOW SOUTHERN:Southern Management is the largest privately owned property management company in the Mid-Atlantic region. We own and manage apartment communities, hotels, mixed-use and commercial properties, but our business is people. We empower our team members to do the right things, in the right ways, for the right reasons. Be part of something...


  • college park, United States The Hotel at the University of Maryland Full time

    GET TO KNOW SOUTHERN:Southern Management is the largest privately owned property management company in the Mid-Atlantic region. We own and manage apartment communities, hotels, mixed-use and commercial properties, but our business is people. We empower our team members to do the right things, in the right ways, for the right reasons. Be part of something...


  • New York, NY, New York County, NY; New York State, United States Align Communications Full time

    Is technology your passion? Were a group of tech-savvy professionals who are motivated by making an impact. We believe great communities lead to great companies. We offer professionals opportunities to train in the leading technologies, make an impact within the industry and acquire valuable new skills whether on client sites or in one of our regional...

  • Program Manager

    5 months ago


    College Station, United States Fujifilm Corporation Full time

    Overview The work we do at FDB has never been more important—and we are looking for talented candidates to join us. We are growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people’s lives. Join FDB and help create the next vaccine, cure, or gene...


  • College Station, Texas, United States City of College Station, TX Full time

    Job SummaryThe City of College Station, TX is seeking a highly motivated and experienced Wellness Coordinator to join our team. As a key member of our Human Resources department, you will be responsible for promoting a culture of wellness through planning, administering, and evaluating innovative programs and services.Key ResponsibilitiesPlan, research,...