Senior Channel Marketing Manager

5 days ago

Oak Brook, Illinois, United States Chamberlain Group Full time
Job Title: Senior Channel Marketing Manager

Chamberlain Group is seeking a highly skilled Senior Channel Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a channel marketing strategy that drives business growth and achieves our company's objectives.

Key Responsibilities:
  • Design and execute a channel marketing strategy that aligns with our business objectives and considers approaches for marketing to, through, and with our partners.
  • Establish a vision and strategy for our dealer coop advertising program to support business goals.
  • Create and lead the deployment of channel marketing campaigns, develop briefs, and lead execution across the marketing team.
  • Determine optimal audience segmentation that aligns with business priorities and serves as the foundation for campaign execution.
  • Analyze competitor behavior to continually optimize marketing strategies.
  • Build strong relationships with channel partners to gain a deep understanding of channel needs and how our business priorities align with their growth objectives.
  • Measure and communicate the effectiveness of programs and campaigns against business goals and drive improvements based on insights.
  • Oversee web store administration and utilization to ensure optimal ROI, including inventory management, SKU rationalization, and fulfillment.
  • Manage all aspects of the dealer coop advertising program, including the digital platform experience, development, and adherence to program guidelines, asset development, and vendor oversight.
  • Partner cross-functionally to uncover cost savings and media optimization opportunities and make recommendations for improvements.
  • Ensure metrics and KPIs are identified for all activities and align with business priorities.
  • Own and manage relationships with webstore and coop vendors, ensuring they deliver on business requirements and track via quarterly reviews and scorecards.
  • Plan, manage, and track annual budgets for programs.
Requirements:
  • BS/BA degree in Business, Marketing, Communications, or a related field.
  • 7+ years of experience in Trade Marketing or Sales Enablement managing dealer programs, ideally including coop programs.
  • Effective relationship builder and negotiator who can collaborate across functions.
  • Highly effective presentation and writing skills with a demonstrated ability to convey a compelling and concise message to customers to engage and inspire the desired actions.
  • Strong analytical and budget management skills.
  • Proficiency with Microsoft PowerPoint, Excel, and Word.
  • Must be digital and social media savvy with strong business acumen.
  • Ability to travel up to 30% of time - domestically and internationally.

Chamberlain Group is an Equal Opportunity Employer and welcomes applications from diverse candidates. We're committed to fostering an environment where people of all backgrounds feel welcome.

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