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Marketing Coordinator

2 months ago

Oak Brook, Illinois, United States Let's Pave Full time
Job Title: Marketing Coordinator

Let's Pave is seeking a highly organized and detail-oriented Marketing Coordinator to support our B2B marketing efforts. As a key member of our marketing team, you will be responsible for coordinating and executing marketing campaigns, managing content, and analyzing data to enhance lead generation and brand awareness within the B2B sector.

Key Responsibilities:
  • Assist in the planning and execution of B2B marketing campaigns, including email marketing, content marketing, webinars, and trade shows.
  • Coordinate with internal teams (e.g., sales, product) and external partners to ensure timely delivery and execution of campaigns.
  • Track and report on the performance of campaigns, providing insights and suggestions for optimization.
  • Support the creation of industry-specific B2B-focused content, including white papers, case studies, blog posts, and presentations.
  • Manage content distribution across various channels, such as the company website, social media, and email newsletters.
  • Assist in developing and executing lead generation strategies, including the use of landing pages, forms, and call-to-actions.
  • Manage the process of capturing and nurturing leads through email marketing, CRM systems, and marketing automation tools.
  • Work closely with the sales team to ensure seamless lead handoff and follow-up.
  • Organize and support the execution of B2B events, such as trade shows, industry conferences, and webinars.
  • Conduct research to identify trends, industry insights, and competitive activities within the B2B space.
  • Compile and present research findings to support marketing strategy development.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business.
  • 1-3 years of experience in B2B marketing, communications, or a similar role.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software/tools (e.g., HubSpot, Salesforce, Netsuite, Google Analytics).
  • Knowledge of B2B marketing strategies and channels, including content marketing, email marketing, and social media.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with CRM systems and marketing automation tools.
  • Familiarity with B2B sales processes and lead generation tactics.
  • Basic understanding of graphic design and video editing.
  • Experience with account-based marketing (ABM) strategies.