SAAS Marketing Director

7 days ago

New York, New York, United States Fulcrum Digital Inc Full time
Marketing Director for Culinary Platform

Fulcrum Digital Inc is a leading business platform and digital engineering services company. We partner with global companies from diverse industries: fintech, insurance, higher education, and e-commerce. Our company has 1300+ employees, empowering 100+ global clients from its facilities in the US, LATAM, Europe and India. With expertise in digital transformation, machine learning and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.

The Role :
Hybrid (2 to 3 per week)
Full-time
We are seeking a dynamic and experienced Marketing Director to drive our marketing efforts and drive the growth of our SaaS culinary platform. The Marketing Director will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive user acquisition, and enhance customer engagement. The ideal candidate will have a passion for the culinary industry, a strong understanding of SaaS marketing, and a proven track record of driving results in a fast-paced environment.

Key Responsibilities
• Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
• Generate inbounds lead which is linked to the revenue targets for the company.
• Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
• Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
• Identifying and positioning our products in new geography/markets.
• Collaborate with the management and the finance team to regulate the pricing strategy.
• Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
• Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
• Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
• Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
• Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
• Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
• Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.

Requirements
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
• Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred.
• Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
• Demonstrated leadership ability with experience managing and mentoring a team of marketers.
• Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
• Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.

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