Email Operations Manager

3 days ago

Dublin, California, United States Tailored Brands Inc Full time
About Tailored Brands Inc.

Tailored Brands Inc. is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company's brands include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion. At Tailored Brands Inc., we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work.

About the Job

We are seeking an experienced Associate Email Operations Manager to join our Marketing Technology team. This individual will coordinate the development and launch of promotional, targeted and customer lifecycle email campaigns. This will be accomplished by utilizing cross-functional project management skills and digital knowledge, this role will ensure that all email projects remain on schedule, on brand and well executed.

Key Responsibilities
  • Manage or assist in campaign creation including email build, dynamic and personalized content mapping, journey setup, and A/B tests.
  • Oversee implementation of email templates, reusable content blocks and campaign workflows and proactively optimize processes with cross-functional partners.
  • Lead QA and deployment process for all email communications.
  • Lead technical troubleshooting and project scoping of triggered/automated and API-based email campaigns.
  • Manage link and campaign tracking system to ensure accuracy and consistency for reporting purposes.
  • Own production process from project/resource/timeline management to development and deployment, ensuring on-time delivery of email campaigns.
  • Collaborate with IT and data engineering teams to troubleshoot and improve the accuracy and technical functionality of API-based transactional emails. Utilize your HTML knowledge to identify and resolve coding issues.
  • Work cross-functionally with internal teams (brand, creative, social, legal, etc.) to ensure campaigns are aligned, on-brand, and optimized for deliverability and rendering across different email clients.
  • Analyze campaign data and identify opportunities to improve email effectiveness, focusing on technical optimization and deliverability alongside creative and strategic elements
Requirements
  • Bachelor's degree or equivalent experience in a related field.
  • 2+ years of email marketing experience.
  • Proven ability to manage multiple email campaigns simultaneously and deliver projects on time and within budget.
  • In-depth understanding of email marketing best practices, metrics, KPIs, and deliverability best practices.
  • Solid HTML knowledge to understand email code, identify and troubleshoot technical issues.
  • Strong critical thinking and problem-solving skills to diagnose and resolve email deliverability and display issues.
  • Excellent communication and analytical skills.
  • Hands-on experience with ESP solutions such as Salesforce Marketing Cloud/Marigold/Iterable/Cordial etc. is required.
  • Ability to setup/build email campaigns in ESP tool, and prepare for deployment, this include QA/UAT.
  • 2+ years of sql experience including writing and optimizing queries is a plus.
  • Experience working with AWS Redshift/Snowflake/Teradata or similar tools is s plus.
  • Proficiency in scripting languages such as Python/Ampscript is a plus.
Work Environment, Physical & Mental Demands
  • Ability to sit and work at a computer keyboard for extended periods of time
  • Ability to stoop, kneel, bend at the waist, and reach daily
  • Able to lift and move up to 25 pounds occasionally
  • Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
  • Hours regularly 40 hours per week, as work dictates in a hybrid work arrangement from our Dublin California office.
Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go to

Work-Life Balance

We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
  • Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
  • Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
  • Holiday Early Departure | close out early the business day before a company observed holiday
The starting salary for this position is $68,200 - $85,000 and may increase to $95,600 depending on merit, length of service with the Company, and other factors. We take into consideration an individual's skills, background, and experience in determining final salary. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Work Locations: 02098 Corporate Remote 5601 Arnold Rd., Suite 200 Dublin 94568
Job: Marketing & Advertising
Organization: Tailored Shared Services
Shift: Day Job

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