Digital Media Strategist
7 days ago
At Verizon, we're looking for a talented Digital Media Strategist to join our team. As a key member of our Digital Media Center of Excellence, you will be responsible for leading digital, programmatic media strategy, execution, and optimization across all inventory types to achieve brand and business objectives.
Key Responsibilities:- Owning, developing, and executing bold, innovative strategies for Verizon's approach to programmatic media.
- Oversight of campaign planning and activation, ensuring holistic digital strategy meets standards and KPIs.
- Partnering with Google, TTD, Yahoo, and other partners to drive their product roadmaps and expand their capabilities into the broader marketplace.
- Architecting and executing DCO strategies to ensure greater personalization and performance across digital marketing campaigns.
- Collaborating across partner units within Verizon to create improved digital experiences across all touchpoints.
- Informing internal teams on the evolution of programmatic technology, including what's leading in the marketplace, what tech can be utilized, and what is the best creative/audience approach to deliver this goal.
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant work experience in programmatic media strategy and investment.
- Experience with analysis and reporting.
- Experience leading projects across multiple stakeholders.
- Experience managing a high-performing external agency team.
- A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
- A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
- A competitive salary range of $115,000.00 to $213,000.00 annually, depending on location and confirmed job-related skills and experience.
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