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Senior Brand Manager, Product Marketing

2 months ago

Basking Ridge, New Jersey, United States Verizon Full time
About the Role

We are seeking a highly skilled Senior Brand Manager to join our Product Marketing team at Verizon. As a key member of our team, you will be responsible for developing and executing strategic plans to drive business growth and customer engagement.

Key Responsibilities
  • Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions and helps drive strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.
  • Understanding and empathizing with the Design Target for Total Wireless, using conceptual thinking to understand and unearth relevant pain points and insights that will drive growth for the business.
  • Leading the VVO multifunctional teams (Finance, Distribution, Marketing, Legal, GTS, Operations) to the alignment and adherence of defined strategies.
  • Developing strategic projects that build towards the defined Brand Road map from the creation of Strategic Decks, pre-alignment with the Brand Implementation team, works with Brand Insight and Financial team to develop Assumptions and Business Rules for business Cases for new value propositions, products and promotions.
  • Developing and proposing new value propositions, pricing and promotion strategies for the Total Wireless brand to Brand Leadership Team.
  • Developing and driving programs and tactics that bring the Brand strategy to life for consumers across all channels.
  • Defining business assumptions and business rules for all proposed value propositions, pricing and promotions that are aligned to the brand's overall Strategy.
  • Working closely with CMI and BRand MArketing teams on the development of key messages and campaigns that drive growth for the brand, including new value propositions, promotions and products.
  • Working closely with the Brand Implementation team through the execution of programs and products.
Requirements
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience using digital media for marketing to target new and existing customers.
  • Even better if you have one or more of the following:
    • MBA.
    • Understanding of Verizon internal systems.
    • Strong project management skills.
    • Proficiency in MS Office.
    • Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
    • Managerial skills.
    • Communication skills and executive presence.
    • Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).
    • Ability to influence without direct authority.
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.