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Brand Marketing Strategist

2 months ago

Basking Ridge, New Jersey, United States Verizon Full time
About the Role

We are seeking a highly skilled Brand Marketing Executive to join our team at Verizon. As a key member of our marketing organization, you will be responsible for driving strategic alignment across all functions to execute our brand roadmap.

Key Responsibilities
  • Owning the Total Wireless Brand Roadmap, including new value propositions, products, and promotions.
  • Developing strategic projects that build towards the defined brand roadmap.
  • Leading multifunctional teams to alignment and adherence of defined strategies.
  • Developing and proposing new value propositions, pricing, and promotion strategies for the Total Wireless brand.
  • Defining business assumptions and business rules for all proposed value propositions, pricing, and promotions.
  • Working closely with CMI and Brand Marketing teams on the development of key messages and campaigns.
Requirements
  • 6+ years of relevant work experience.
  • Experience using digital media for marketing to target new and existing customers.
  • Strong project management skills.
  • Proficiency in MS Office.
  • Experience managing and influencing client relationships at the senior executive level.
  • Communication skills and executive presence.
About Verizon

We are proud to be an equal opportunity employer and celebrate our employees' differences. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

At Verizon, we know that diversity makes us stronger. We are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality.