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Marketing Director

2 months ago

Nashville, Tennessee, United States ArchWell Health, LLC Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to lead our growth marketing efforts. As a key member of our Marketing & Communications team, you will be responsible for developing and executing strategies to expand our brand presence in all current and new markets.

Key Responsibilities
  • Develop and implement repeatable approaches to membership acquisition, community integration, and key partnerships
  • Collaborate with the market growth team leaders to understand and deliver upon the unique needs of each ArchWell Health market
  • Manage regional marketing managers across ArchWell Health's markets and provide input and guidance for activations and events that generate prospect awareness
  • Track marketing campaigns in Salesforce to monitor, assess, and make future recommendations
  • Oversee and track cobranding efforts with payer partners in all markets to ensure all opportunities are fully utilized
  • Provide guidance and direction to the market teams to ensure all closely adhere to the ArchWell Health brand standards
  • Partner with agencies to research and identify opportunities for unique messaging or marketing strategies within each individual ArchWell Health market
Requirements
  • Strong communications and management skills
  • Collaborative team player with a proven ability to influence cross-functional teams
  • Understands the critical nature of maintaining strong brand equity on a national scale
  • Demonstrated decision-making and problem-solving skills to apply for business and market planning
  • Previous experience working with marketing vendors or agency partners
  • Experience with a diverse marketing channel approach (digital, print, mass media, etc.) in healthcare, either payor or provider setting
  • Demonstrated experience with successful pipeline marketing
  • Experience building brand awareness and marketing capabilities for a new service entry across a wide variety of markets
  • B2C and B2B Marketing experience
  • Experience reviewing and helping oversee budgets
  • Experience with marketing automation tools like Salesforce and Airtable
About ArchWell Health

At ArchWell Health, we're creating a community of caring designed to help our members stay healthy and engaged. By focusing on a strong provider-patient relationship, routine wellness, and staying active, our members enjoy a higher level of care and better quality of life after the age of 60.

We believe seniors should be heard, listened to, and given ample time by their physicians to live well later in life.

Our value-based care model is designed to prevent illnesses while keeping members healthy and happy in every aspect of their life.

We deliver best-in-class primary care at comfortable, accessible neighborhood centers where older adults can feel at home and become part of a vibrant, wellness-focused community.

We're passionate about caring for older adults and united by the belief that caring has the power to change everything for our members.