Strategic Marketing Director
6 days ago
We are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts in the region and beyond.
Job DescriptionThe successful candidate will oversee all aspects of marketing, working closely with our sales team to drive revenue growth and enhance client satisfaction. This role requires a strategic thinker who can develop and execute innovative marketing campaigns while supporting sales with the tools and insights they need to succeed.
Main Responsibilities- Develop research-driven proposals and presentations tailored to audience needs and supported by data.
- Challenge traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
- Craft compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
- Design persuasive proposals that align with company products while identifying up-sell opportunities.
- Collaborate with the sales team to strategize and develop comprehensive marketing and business plans.
This position involves crafting compelling stories that convert to revenue, working autonomously, and having a passion for Sales & Marketing, Out-of-Home Advertising.
Requirements- Bachelor's Degree in Marketing, Advertising, Business or related discipline is preferred or equivalent experience.
- 5-years or more experience in medial sales and marketing a strong plus.
- Expertise and strong knowledge of research databases, tools and applications including but not limited to Ad Mall, Kantar, GeoPath, Hubspot and PlacerAI.
- Proven sense of ownership in projects or initiatives you champion.
- Ability to work independently and resolve problems, while being a team player to drive success.
Adams Outdoor Advertising, founded in 1983 by Steve Adams, is the 4th largest and largest privately-held Outdoor Advertising operator in the U.S.. With operations in 12 markets across the country, we offer a unique opportunity for career growth and development. Our commitment to excellence and customer satisfaction drives our success.
$85,000 - $110,000 per year, depending on experience, skills, and qualifications.
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