Marketing Data Analyst
4 hours ago
Marketing Analyst, Social Media Job Opportunity:
Sparks Group is partnering with a leading public relations firm to find a skilled Marketing Analyst, Social Media to support a government agency in Washington, DC. This hybrid role involves working 2 days onsite and requires a strong understanding of social media and online engagement tools.
Key Responsibilities:
- Monitor and track online conversations, content, and discussions across various platforms to assess brand reputation and customer sentiment.
- Listen to industry conversations and identify patterns, trends, and insights to inform online content development and responses to critical events.
- Develop reports and communicate data findings to stakeholders to inform business decisions.
- Collaborate with the Social Response Team to resolve customer inquiries and complaints.
- Escalate trending conversations and issues to management and ensure proper protocols are followed.
- Work in a fast-paced digital environment and interact with customers and employees to provide excellent service.
- Compile and analyze qualitative and quantitative data to identify opportunities for growth and improvement.
Requirements:
- Bachelor's degree in a relevant field, such as journalism, business, communications, or marketing.
- 3-5 years of professional experience in social media and online engagement.
- Strong understanding of social listening software and ability to use various tools to extract and analyze data.
- Ability to compile and analyze data, report results, and make recommendations based on findings.
- U.S. citizenship and ability to obtain a clearance.
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