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Franchise Marketing Data Analyst

2 months ago


Reston, Virginia, United States AccruePartners Full time
About the Role

We are seeking a highly skilled Marketing Analytics Manager to join our team at AccruePartners. As a key member of our marketing team, you will be responsible for building and managing project roadmaps to support our 100+ franchise locations.

Key Responsibilities
  • Analyze marketing data to provide actionable insights and collaborate with stakeholders to improve campaign effectiveness across online and offline channels.
  • Oversee the development and maintenance of dashboards, tagging, and tracking to support targeted marketing and media optimization.
  • Identify opportunities for campaign optimization and drive quality sales and customer acquisition to both physical and online business units.
Requirements
  • Experience with marketing analytics and providing actionable insights, preferably within a franchise or retail environment.
  • Experience with Google Tag Manager or Tealium is required.
  • Skilled in data visualization with Tableau, Power BI, Datorama, or similar.
  • Preferred experience with a customer research platform such as Qualtrics or Medallia.
What We Offer
  • Remote flexibility.
  • Strong, tenured leadership with a clear vision and strategy.
  • Award-winning training program.
  • Significant professional growth opportunities.
  • Competitive compensation plan with comprehensive benefits.