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Franchise Marketing Data Analyst
2 months ago
We are seeking a highly skilled Marketing Analytics Manager to join our team at AccruePartners. As a key member of our marketing team, you will be responsible for building and managing project roadmaps to support our 100+ franchise locations.
Key Responsibilities- Analyze marketing data to provide actionable insights and collaborate with stakeholders to improve campaign effectiveness across online and offline channels.
- Oversee the development and maintenance of dashboards, tagging, and tracking to support targeted marketing and media optimization.
- Identify opportunities for campaign optimization and drive quality sales and customer acquisition to both physical and online business units.
- Experience with marketing analytics and providing actionable insights, preferably within a franchise or retail environment.
- Experience with Google Tag Manager or Tealium is required.
- Skilled in data visualization with Tableau, Power BI, Datorama, or similar.
- Preferred experience with a customer research platform such as Qualtrics or Medallia.
- Remote flexibility.
- Strong, tenured leadership with a clear vision and strategy.
- Award-winning training program.
- Significant professional growth opportunities.
- Competitive compensation plan with comprehensive benefits.