Product Marketing Strategist for North American Market Expansion

3 weeks ago


San Francisco, California, United States AppsFlyer Ltd. Full time

At AppsFlyer Ltd., we are a global leader in mobile attribution and marketing analytics, empowering businesses worldwide to measure the impact of their marketing efforts and make better data-driven decisions. As a B2B SaaS martech company, our solutions help thousands of brands and marketers maximize ROI across their mobile marketing channels.

We are seeking a seasoned Product Marketing Manager to drive regional execution of our go-to-market strategy in North America. This collaborative role will involve developing strategic regional marketing plans, leading product launches, and creating compelling sales enablement materials that support AppsFlyer's growth. You will partner closely with sales, customer success, and global marketing teams to activate these strategies, foster collaboration, and represent North America's unique needs on a global scale.

Key Responsibilities:

  • Regional Go-to-Market Strategy: Develop and execute go-to-market plans for key product launches, including securing beta customers, sharing customer success stories, and activating the region through webinars, roadshows, and regional presentations.
  • Product Launch Activation: Plan and execute product launch campaigns in the region, identifying beta clients, developing regional narratives, and managing the rollout across various channels.
  • Sales Enablement Assets: Create sales asset requirement profiles to address specific personas and segments, developing customized sales materials using existing templates to support regional pitches.
  • Solution-Selling Presentations: Identify relevant topics and build engaging presentations for regional trade shows, events, and webinars that highlight AppsFlyer's product capabilities.
  • Case Studies & Success Stories: Identify product use cases from leading brands and develop compelling case studies or video content.
  • Cross-Functional Collaboration: Work closely with global teams to localize initiatives for North America, building strong relationships with sales, product, and customer success while ensuring alignment with AppsFlyer's global marketing strategy.

Requirements:

  • 7+ years of experience in Product Marketing for B2B SaaS, specifically in MarTech or adjacent industries.
  • Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content.
  • Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences.
  • Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
  • Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.

What We Offer:

We offer an estimated salary range of $160,000 to $200,000 (including bonus or commission) based on market location, job-related knowledge, skills, experience, interview results, and other factors. Our commitment to diversity and inclusion ensures equal opportunities for all employees and promotes the recruitment of diverse talents globally.



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