Data Insights Specialist

7 days ago


Atlanta, Georgia, United States PDX Full time
Job Summary

We are seeking a highly skilled Sr. Analyst, Data Intelligence to join our team at Publicis Digital Experience (PDX). As a key member of our Data Strategy & Analytics team, you will be responsible for developing and executing marketing analytic strategies that drive business growth and inform data-driven decision making.

Key Responsibilities
  • Develop and Implement Marketing Analytics Strategies: Design and execute comprehensive marketing analytics plans that measure performance, drive valuable insights, and provide recommendations for optimization.
  • Manage Projects and Teams: Lead projects that focus on the impact and/or ROI of marketing activities, including online and offline CRM direct marketing, cross-channel campaigns, digital advertising, and promotional activities.
  • Subject Matter Expertise: Serve as a subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages.
  • Deliver Insights and Recommendations: Ensure timely delivery and integration of conclusions, recommendations, and actionable insights to stakeholders.
  • Identify Research and Analytics Initiatives: Identify research and analytics initiatives to support strategy development and drive business growth.
  • Create Business Cases: Develop business cases for successful analytics initiatives and design strategic analytic roadmaps for clients.
  • Present to Clients and Stakeholders: Present results of current projects and new business opportunities to clients and stakeholders.
Requirements
  • 3+ Years of Marketing Analytics Experience: Proven experience in marketing analytics, with a focus on statistical and econometric analysis.
  • Marketing Agency Experience: Experience working in a marketing agency environment is preferred.
  • Advanced Analytic Techniques: Experience with advanced analytic techniques, such as multivariate regression analysis, predictive modeling, logistic regression, factor analysis, forecasting, response prediction, advertising effectiveness, consumer profiling, market mix, and ROI measurement.
  • Data Visualization and Dashboard Development: Experience with data visualization and analytic dashboard development, including Tableau, Domo, Power BI, Shiny, or other platforms.
  • SQL and Advanced Analytics Software: Proficiency in SQL and working knowledge of R, SAS, SPSS, or other advanced analytics software packages.
  • Integrated Direct Marketing Principles: Advanced understanding of integrated direct marketing principles and cross-channel marketing measurement and analytic strategies.
  • Marketing Strategy and Analytics Design: Knowledge and applied experience with marketing strategy and analytics design and delivery.
  • Site Analytics Suites: Working knowledge of site analytics suites, including Google Analytics and Adobe Analytics/SiteCatalyst.
  • Communication and Presentation Skills: Strong communication and presentation skills, with the ability to develop presentations and present insights and recommendations.
  • Teamwork and Flexibility: Ability to work in a flexible, dynamic, and fast-paced team environment.
  • Microsoft Office and PowerPoint: Proficiency in Microsoft PowerPoint, Excel, and Word.
What We Offer
  • Competitive Compensation: A competitive salary range of $70,000 - $91,500 annually.
  • Benefits Package: A comprehensive benefits package, including medical coverage, dental, vision, disability, 401k, and paid time off.
  • Professional Development: Opportunities for professional development and growth within the company.


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