Marketing Director
4 days ago
The Judge Group is seeking a seasoned Marketing Director to drive brand strategy, thought leadership initiatives, and media optimization. The ideal candidate will have 10-15 years of experience in brand strategy, thought leadership, and media optimization, with a proven track record of success in the public sector or B2B environment.
Key Responsibilities:
- Develop and execute comprehensive brand strategies to position the client as a trusted partner and thought leader in the public sector.
- Craft compelling brand architecture and narratives that resonate with government agencies, educational institutions, and non-profit organizations.
- Ensure consistent brand messaging across all GTM channels.
Media Optimization:
- Develop and execute strategic media plans to maximize reach and impact within the public sector audience.
- Leverage data-driven insights to optimize media performance and achieve marketing objectives.
- Stay abreast of emerging media trends and platforms relevant to the public sector.
Thought Leadership:
- Identify and develop compelling thought leadership content (white papers, case studies, blog posts, etc.) that showcase client solutions for public sector challenges, in partnership with content lead.
- Partner with subject matter experts to create engaging content that demonstrates expertise.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- 10-15 years of proven experience in brand strategy, thought leadership, and media optimization, ideally within the public sector or B2B environment.
- Exceptional written and verbal communication skills.
- Strong analytical skills and data-driven decision-making capabilities.
- Ability to thrive in a fast-paced, ambiguous, collaborative environment.
Estimated Salary: $120,000 - $180,000 per year.
About The Judge Group:
The Judge Group is a leading professional services firm that delivers innovative talent solutions and consulting services to clients across various industries.
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