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Digital Marketing Specialist
2 months ago
The Virginia Living Museum is seeking a highly skilled Digital Marketing Coordinator to join our Marketing & Communications team. As a key member of our team, you will be responsible for managing and optimizing our digital presence, enhancing our online visibility and user experience.
Key Responsibilities- Web Management
- Serve as webmaster, accountable for analytics and performance.
- Work with other Museum departments to update content in a timely manner and in conjunction with institutional messaging.
- Create and uphold SEO and keyword strategy, based on analytics, to market Museum offerings and products.
- Write and upload metadata throughout website.
- Update and maintain alt text for images and assets in website media library.
- Integrate accessibility principles into website experience.
- Recommend changes to website architecture and content to improve user experience.
- Digital Advertising & Campaign Management
- Maintain Google My Business profile, reflecting changes in operating hours as needed.
- Prepare ad content, creative, and campaigns for Google AdWords and Google Ad Grants.
- Set and monitor campaign effectiveness for all online and social media campaigns.
- Monitor social media user engagement and suggest content optimizations.
- Direct social media, search, online display and remarketing advertising strategies.
- Email Marketing Analytics
- Test, and deploy email marketing automations to drive engagement and revenue generation.
- Oversee on-site and online mailing list collection, maintenance, and requests.
- Monitor statistics and share campaign reports.
- Bachelor's degree in Marketing, Communications, Information Technology, or related field.
- Proven experience as a webmaster or in a similar role.
- Strong understanding of SEO and keyword strategies.
- Familiarity with Content Management Systems (CMS) and website architecture.
- Proficiency in writing and uploading website metadata.
- Strong analytical skills with the ability to produce timely reports.
- Proficiency in using email CRM systems.
- Ability to manage multiple projects and deadlines simultaneously.
- Exceptional interpersonal and organizational skills.
- Strong attention to detail, excellent time management skills.