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Marketing Manager

1 month ago

Long Beach, California, United States Laserfiche Full time
About the Role

The Industry Marketing Group at Laserfiche is seeking a seasoned marketing professional to lead the development and implementation of an integrated marketing program that drives demand and growth for our enterprise content management solutions.

Key Responsibilities
  • Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges.
  • Craft and deliver compelling value propositions and benefits.
  • Plan and implement an integrated marketing communications program that connects with technology decision-makers and builds trust.
  • Support sales channel lead generation and nurturing with effective collateral and compelling marketing campaigns.
  • Develop fiscal year strategies, by vertical market, for effective brand awareness and revenue growth.
  • Ensure our sales teams remain current on industry trends through regular briefings and training sessions.
  • Collaborate closely with Product Strategy and Development to identify new solution opportunities and prioritize industry requirements in the Laserfiche product roadmap.
  • Research and analyze the industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
  • Work with industry-specific analysts and 3rd party organizations to build a strong position along with industry outlook and measure competitiveness to identify competitors.
  • Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities for specific sectors & industries.
  • Planning and executing strategies including in-depth market research to understand key trends within specific sectors & industries and create business value analysis.
  • Develop high-level, thoughtful leadership positioning and business solution components. Collaborate with sales and demonstrate a role of consultant and partner with the Laserfiche Solution Providers to help execute a go-to-market sales strategy.
  • Evaluate cross-functional efforts to measure across the business approach and understand solutions that are working and not working in achieving objectives.
  • Work with customer accounts executives and partners to promote market intelligence and promote a full campaign to drive business opportunities.
  • Collaborate with product marketing and development to prioritize and incorporate industry requirements and provide insights into the product roadmap.
  • Collaborate with sales teams and other stakeholders to create industry-specific marketing roadmaps and develop key sector messages and go-to-market approach.
About You

We are seeking a highly motivated and experienced marketing professional with a proven track record in demand generation, account-based marketing, and market research expertise for thought leadership and trend development.

The ideal candidate will have a deep understanding of the Government and Education sectors, with experience working in process automation and digital transformations. They will be able to foster relationships with executive-level prospects and partners, and possess excellent communication, presentation, and interpersonal skills.

The salary range for this position is $104,000.00 - $130,000.00 per year, and we offer a comprehensive benefits package, including generous time off, hybrid work environment, and opportunities for professional growth and development.

Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship.