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Senior Manager Public Relations Lead

2 months ago

Boston, Massachusetts, United States Generac Power Systems Full time
Job Title: Senior Manager Public Relations

We are Generac, a leading energy technology company committed to powering a smarter world.

About the Role

The Senior Manager Public Relations is an integral part of the Communications team and a company spokesperson responsible for increasing awareness of our products and services, building and protecting corporate reputation, and leveraging press relationships through effective management of our agencies and managing issues.

Key Responsibilities
  • Work with CEO and senior executives in developing media interview briefs and key messages
  • Work strategically across the communications and social media team while understanding how communications can drive business results with primary Generac business units
  • Lead various communications projects that require cross-function team coordination
  • Responsible for creating PR strategies, writing press releases, product communications plans, managing multiple stakeholder PR programs, and supporting issues communications needs
  • Develop and maintain the Company's corporate image and identity
  • As needed, act as the Company spokesperson on a wide range of corporate and marketing topics, including crisis communications
  • Ensure consistency in the voice and tone of the brand across the Company's communications channels
  • Establish and maintain effective working relationships with local and national media reporters and editors
  • Ensure public relations and social media efforts are aligned with the overall goals of the organization and business segments
  • Develop and oversee the reporting of key metrics and results
  • Develop and implement processes, as needed, to further improve team efficiency and results
  • Assign, supervise, and review the activities of outside public relations agencies
Requirements
  • Bachelor's Degree in Communications or Journalism preferred, related degree or equivalent experience
  • 10+ years' experience in PR within a corporate or agency environment
  • Preferred Requirements:
    • Master Degree in Business, Marketing, Communications, related degree or equivalent experience
    • Experience at a large, matrix organization with a solid understanding of creating communications programs and PR content to drive business results
    • 7 years experience working with senior leadership teams
    • 5 years experience as a media spokesperson working with trade press
    • 5 years of managerial experience in-house or with agency partner
    • Experience working with Industrial Relations and Government Affairs/Policy teams
    • Energy industry experience a plus but not required
Knowledge, Skills, and Abilities
  • Ability to work in a matrix organization
  • Knowledge of creation of communication programs and PR content to drive business results
  • Strong project management abilities; comfortable working independently and in teams to create and meet deadlines; capable of developing and managing a project plan, skilled at establishing priorities, working to deadlines, and controlling a number of projects at various stages of completion
  • Strong writing and editing skills
  • Strong verbal communication skills
  • Knowledge of internal communication and social media skills
  • Ability to adapt messaging based on target audiences
  • Ability to work in a fast-paced environment
  • Knowledge and experience in crisis management and issues management
  • Ability to present across all levels of management

Generac is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We are committed to creating a diverse and inclusive workplace where our employees can grow and thrive. Our employees are valued as an integral part of our global team, and we encourage innovation and collaboration to drive our success.

Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.