Product Marketing Manager Clinical

14 hours ago

Washington DC USA, United States Norstella Full time
About Norstella

Norstella is a leading provider of data and intelligence on clinical trials, drug treatments, medical devices, and regulatory and commercial landscapes. Our customers rely on us to deliver vital advantage when making critical R&D and commercial decisions.

The Role

We are seeking an experienced and strategic Product Marketing Manager to join our Product Marketing team. In this role, you will collaborate closely with the product team to develop and execute comprehensive product marketing strategies that drive product awareness, adoption, and growth.

Responsibilities
  • Market Research & Analysis:
    • Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
    • Conduct market research to stay abreast of industry trends, competitive products, and customer needs. Regularly communicate findings to internal stakeholders.
    • Document and maintain key competitor profiles for product and commercial teams.
    • Recommend industry-specific enhancements for the portfolio of products to the Product Management team.
    • Define product suitability for target industry segments and personas, including persona journeys (user vs buyer vs influencer etc).
  • Product Positioning and Messaging:
    • Develop and refine product positioning and messaging that resonates with the target audience.
    • Collaborate with the product team to understand key features and benefits and translate them into compelling, customer-centric messaging.
    • Work with marketing teams to help them understand the key market personas and product capabilities.
    • Work with sales and marketing teams to support the understanding of the product and support the development of key sales enablement tools.
  • Go-to-Market Strategy:
    • Lead the development and execution of go-to-market plans for new product launches and feature releases, including the creation of a Product Marketing Playbook.
    • Work closely with cross-functional teams, including product management, solutions consulting, commercial enablement and marketing, to ensure alignment and successful execution of go-to-market initiatives.
What We're Looking For
  • Success working in dynamic, fast moving, evolving technology organizations.
  • Proven ability to work cross-functionally and build trust and mutual respect at all levels of the organization.
  • Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy-to-understand manner.
  • Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth.
  • Exceptional written and oral communication skills, with the ability to adjust communication style when interacting with customers, team members, peers and management, and the passion to communicate to the organization as the voice of the market and a champion.
  • Strong commercial focus, balancing vision with pragmatism to help support the creation of business cases and following through to help the creation of growing profitable, market-leading products.
  • A passion for spending time in the market, building and nurturing relationships with current, former and potential customers.
Benefits
  • Medical and Prescription Drug Benefits.
  • Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA).
  • Dental & Vision Benefits.
  • Basic Life and AD&D Benefits.
  • 401k Retirement Plan with Company Match.
  • Company Paid Short & Long-Term Disability.
  • Paid Parental Leave.
  • Education Reimbursement.
  • Paid Time Off & Company Holidays.

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