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EWP Brand Marketing Associate I
2 months ago
The EWP Marketing Coordinator I is responsible for strategizing, executing, and managing marketing initiatives for Boise Cascade's EWP brand.
This role encompasses the creation and design of marketing materials, including brochures, technical documents, and written content, while also leading and coordinating branding efforts for the Wood Products Division. Additionally, the coordinator will oversee the marketing infrastructure, which includes database systems, intranet, and external websites.
Key Responsibilities:
- Support the marketing initiatives identified by the division, focusing on branding, web content, and product positioning.
- Develop new promotional and technical literature along with web content.
- Maintain an organized library of product literature throughout its lifecycle.
- Adhere to brand standards, company trademarks, and writing formats, ensuring compliance with safety reviews and record retention.
- Deliver all assigned literature projects with adequate lead time for production.
- Promote company style and ensure all copies align with corporate objectives and brand guidelines.
- Collaborate with the sales team and customers to create effective marketing materials and assets.
- Engage in brainstorming sessions to write, edit, and proofread marketing content, ranging from technical notes to advertising materials.
- Work effectively from creative briefs, contributing thoughtful ideas during collaboration with project teams and designers.
- Quickly comprehend complex subject matter and translate it into insightful copy that aligns with Boise Cascade's strategic goals.
- Conduct market research and analyze data from various sources, transforming insights into actionable strategies.
- Participate in selecting graphics and photography for marketing materials that convey the appropriate message.
- Perform additional duties as assigned, with some travel required.
Basic Qualifications:
A college degree or equivalent experience in a related field is required. Typically, candidates will have three to five years of experience in a similar role.
The ideal candidate will possess strong organizational and planning skills, along with excellent written and verbal communication abilities. Effective interpersonal skills are essential for interacting with all levels of management, external customers, vendors, and industry associations.
High self-motivation, a strong customer service orientation, and the ability to work independently while engaging with multiple customers are crucial for success in this position.
Preferred Qualifications:
- Experience with Adobe Creative Suite.
- Knowledge of Wood Products is advantageous.
Boise Cascade is an Equal Opportunity Employer, welcoming applications from protected veterans and individuals with disabilities.
