Marketing Associate

1 month ago


New York, New York, United States Dana-Co Full time
Job Summary

Dana-Co is a leading design company of luxury women's intimate apparel brands, Natori and Skarlett Blue. We are seeking a talented and creative marketing associate to drive customer engagement and promote brand awareness.

Key Responsibilities
  • Develop innovative marketing campaigns that align with the brand's visual identity and messaging.
  • Plan and execute social media campaigns, including content creation and engagement.
  • Design and implement email marketing campaigns from content creation to deployment.
  • Produce and optimize compelling content for paid media channels to maximize campaign effectiveness.
  • Collaborate on influencer and content creator partnerships to ensure brand standards are met.
  • Assist with creative direction for photoshoots, including art direction and styling.
  • Work closely with retouchers to edit and retouch photos as necessary.
  • Stay up-to-date with industry trends and aesthetics to ensure marketing campaigns are fresh and appealing.
  • Report and analyze the performance of assigned marketing campaigns to identify areas for improvement.
Requirements
  • Bachelor's degree in marketing, communications, or related fields.
  • 3+ years of relevant experience in the fashion/retail marketing space, ideally with a lingerie or fashion industry focus.
  • Demonstrated expertise in managing social media platforms.
  • Proficient in Adobe Suite, including Photoshop and Illustrator.
  • Skilled in Microsoft PowerPoint, Word, and Excel.
  • Exceptional creative vision and copywriting skills.
  • Proactive communication skills and detail-oriented.
  • Resourceful, creative, and self-motivated with strong organizational skills.

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