Digital Health Marketing Lead
4 days ago
Truveris is a leading digital health company that delivers truth and clarity in pharmacy. We leverage our proprietary technology and deep pharmacy expertise to build an efficient market that maximizes choice, accessibility, and prescription drug affordability.
Our solutions provide insight and knowledge to help people lead healthier and more productive lives. For more information on our innovative solutions, visit our website.
Job Summary
We are seeking an experienced Digital Health Marketing Lead to spearhead our demand generation efforts and drive targeted marketing strategies. This role involves leading strategic campaigns, managing Truveris's online presence, and overseeing SEO and paid advertising initiatives. As a key member of our agile marketing team, the successful candidate will bring a deep understanding of demand generation tactics, creativity, and initiative to create impactful content and campaigns.
Responsibilities
- Campaign Strategy: Plan and execute end-to-end campaigns targeting core audiences, leveraging campaign channels, and regularly measuring results.
- Digital Marketing & SEO: Optimize the Truveris website for search engines, manage SEO initiatives, and plan paid advertising campaigns.
- Content Creation: Support the development of a content calendar and drive the creation of client-focused educational content, including ebooks, blogs, and case studies.
- Competitive Intelligence Tracking: Monitor market trends and competitor activities, keeping the team informed.
- Event Marketing: Coordinate and support the execution of key industry events, ensuring effective representation of Truveris.
- Cross-Functional Collaboration: Work closely with the Client Solutions and Sales teams, as well as external vendors, to drive cohesive and impactful campaigns.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 3-4 years of B2B marketing experience, preferably in the healthcare industry.
- Experience with HubSpot, Salesforce, WordPress, LinkedIn, and PowerPoint.
- Strong written communication skills and ability to craft high-quality, engaging content.
- Passion for the healthcare industry and motivation to make an impact through thought leadership and educational content.
Salary Range: $90,000 - $100,000 annually.
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