E-commerce Marketing Specialist

4 days ago


Wilmington, Delaware, United States Wilmington Design Company Full time

We are looking for a highly skilled Digital Marketing Strategist to join our team at Wilmington Design Company.

About the Job

This role involves developing and executing comprehensive digital marketing strategies to support and achieve client goals.

The ideal candidate will have a solid technical background in platforms like Facebook Business Manager, Google Ads, Google Analytics, and various email marketing tools.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to support and achieve client goals.
  • Manage and optimize client ad accounts, leveraging platforms like Facebook Business Manager and Google Ads.
  • Create compelling ad copy, visuals, and ads across various channels to drive user actions and support client objectives.
  • Continuously measure and optimize campaign performance, establishing benchmarks and recommending future A/B tests.

Requirements:

  • Experience with Google Analytics and Looker Studio is required.
  • Familiarity with email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.) is a plus.
  • Proficiency with WordPress and project management tools is desired.
  • A passion for staying up-to-date with the latest trends and best practices in digital marketing is essential.

Salary Estimate: $65,000 - $85,000 per year, depending on experience and qualifications.

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