Senior Digital Marketing Professional

3 days ago


Wilmington, Delaware, United States Wilmington Design Company Full time

Wilmington Design Company is seeking a talented E-commerce Marketing Specialist to join our team.

About the Job

This role offers a unique opportunity to directly partner with clients, strategizing, planning, and executing marketing plans that propel their business goals forward.

The ideal candidate will have a solid understanding of e-commerce marketing principles, including product placement, pricing, and promotions.

Responsibilities:

  • Develop and implement effective e-commerce marketing strategies to drive sales and revenue growth.
  • Manage and optimize client ad accounts, leveraging platforms like Facebook Business Manager and Google Ads.
  • Create engaging ad copy, visuals, and ads across various channels to drive user actions and support client objectives.
  • Monitor and analyze campaign performance, establishing benchmarks and recommending future A/B tests.

Requirements:

  • Experience with Google Analytics and Looker Studio is required.
  • Familiarity with email marketing platforms (MailChimp, Constant Contact, Campaign Monitor, etc.) is a plus.
  • Proficiency with WordPress and project management tools is desired.
  • A passion for staying up-to-date with the latest trends and best practices in e-commerce marketing is essential.

Salary Estimate: $55,000 - $75,000 per year, depending on experience and qualifications.



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