Cannabis Marketing Specialist

4 weeks ago


Worcester, Massachusetts, United States Holistic Industries Full time
Job Overview

We are seeking a highly skilled Cannabis Marketing Specialist to join our team at Holistic Industries. As a key member of our retail marketing team, you will play a critical role in supporting our retail locations by increasing store and brand awareness, driving new and existing traffic, and connecting with local communities.

Your primary responsibilities will include:

  • Creating and scheduling targeted promotional push notifications
  • Assisting with the creation of discounts and partnering with vendors for promotional activities
  • Scheduling in-house and third-party brand pop-ups
  • Coordinating delivery and inventory of swag, uniforms, and promotional assets
  • Gathering content from third-party vendors
  • Partnering with Holistic Grow/Processor on new product drops and strain information
  • Assisting with store merchandising and tracking deliverables from Retail Ops
  • Auditing online menus for accuracy and appearance
  • Assisting with identifying, planning, and representing Liberty at local events and sponsorships
  • Managing local social accounts and creating content for social media
  • Maintaining knowledge of the market, industry, regulations, and competitor trends

Requirements:

  • Proficient knowledge in marketing and required
  • Previous commercial cannabis experience preferred
  • Proficient in Microsoft Office and METRC

Key Qualifications:

  • Excellent written and verbal communications skills
  • Professional demeanor and strong work ethic
  • Able to maintain confidentiality and work collaboratively in a team environment


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