Creative Strategy Director

4 days ago


Houston, Texas, United States Prevail Full time
About Us

We're Prevail Legal, a fast-growing startup dedicated to revolutionizing the legal industry with our cutting-edge platform. Our platform combines secure video conferencing and intuitive tools for remote, in-person, and hybrid proceedings.

As a dynamic team, we foster collaboration and growth, driving innovation and disrupting the status quo. We're seeking an experienced Senior Marketing Director to join our team and lead our creative services, communication, and advertising plans.

Role Overview:

The Senior Marketing Director will be responsible for leading our Creative & Marketing team, creating and implementing marketing strategies to meet sales and retention targets, and elevating brand recognition and improving customer experience and loyalty.

Main Responsibilities:

  • Design and implement strategic B2B go-to-market initiatives to surpass lead generation goals.
  • Launch inbound marketing campaigns to acquire fresh leads and drive business growth.
  • Work closely with the executive team to align new marketing strategies with business objectives and product development.
  • Analyze marketing metrics across channels, providing data-driven recommendations to enhance campaigns consistently.
  • Develop and oversee the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
  • Maintain and build the company's brand through various print, online, and experiential platforms, ensuring adherence to brand guidelines in all corporate and strategic partner collateral.
  • Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc.
  • Manage marketing analytics tools and lead the team in data analysis.
  • Lead and develop direct reports and ensure they have the necessary resources and support to succeed.
  • Perform other related duties as assigned.

Requirements:

  • Bachelor's Degree in marketing or communications; Master's degree preferred.
  • Minimum 8 years of experience in marketing.
  • Strong analytical skills to review business KPIs and optimize campaigns accordingly.
  • Proficiency with Google Analytics, Mailchimp, and other similar tools.
  • Experience marketing SaaS products in a B2B environment.
  • Experience in developing and implementing SEO programs and email marketing campaigns.
  • Excellent communication skills, both written and verbal, and experience presenting to a high-level audience.
  • Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex initiatives.
  • Demonstrated leadership qualities, high standards of competence, integrity, professionalism, and ability to manage a diverse workforce.
  • Experience with start-up environments.

Compensation:

$140,000 - $185,000 per year. Salary determined by geographical location, level of experience, relevant skills, and knowledge.



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