Marketing Strategy Specialist

2 days ago


Houston, Texas, United States TAXA Inc Full time

We are seeking a highly motivated Marketing Coordinator to support our team at TAXA Inc.

As a Marketing Coordinator, you will be responsible for supporting the development and implementation of marketing strategies and activities in alignment with our vision, strategy, and growth initiatives. This role will conduct appropriate marketing and competitive research and analysis; support strategic accounts and sales activities; deploy marketing campaigns; build and strengthen our brand; and measure the effectiveness of activities to drive continuous improvement.

This is an excellent opportunity to join a dynamic team and contribute to the growth and success of our organization.

The ideal candidate will have a Bachelor's degree in Business, Marketing, Communications, or related field, and 3 years of marketing experience with emphasis in marketing and sales support. They will be a collaborative and creative team player with strong organization, project management, time management, and problem-solving abilities.

The estimated salary for this position is $55,000 - $65,000 per year, depending on location and experience.

Key Responsibilities:
  • Develop marketing strategies and associated tactics to position the company to expand market presence.
  • Gather, review, and/or analyze market and customer data to create marketing plans and/or reports for sales and senior leadership that identify trends affecting the business.
  • Write and/or produce targeted print and digital sales collateral and marketing material, including client presentations, ads, brochures, trade shows, video, content marketing, and more.
  • Support work with key industry organizations, overseeing business unit participation in conference and brand-building activities such as trade shows and client education/entertainment events, including planning, pre-event promotion, and post-conference follow-up.
  • Oversee lead-generation activities, including digital content marketing campaigns using Salesforce.
  • Support web and digital strategy by identifying and/or writing stories and other necessary content.
  • Support customer survey process, analyzing and sharing results with senior leadership and using feedback to recommend new or improved marketing and sales strategies.


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