Salesforce Marketing Cloud Specialist III

2 weeks ago


Pontiac, Michigan, United States United Wholesale Mortgage Full time
Job Overview

United Wholesale Mortgage is seeking a highly skilled Salesforce Marketing Cloud Specialist III to join our team. As a key member of our marketing team, you will be responsible for developing and managing configurations within Salesforce Marketing Cloud, championing compliance standards, and building, testing, and sending email, SMS, and MMS messages and marketing automations.

Key Responsibilities:

  • Developing and managing configurations within Salesforce Marketing Cloud
  • Championing compliance standards (i.e., CAN-SPAM and CASL) and best practices around analysis and requirements
  • Managing data extensions, data feeds, segmentations, and integrations with Salesforce and our other data and technology platforms; problem-solving integration issues
  • Building, testing, and sending email, SMS, and MMS messages and marketing automations
  • Ensuring assets delivered by the creative team match campaign specifications and delivery timeframes
  • Providing ongoing measurement and analysis of email campaigns; preparing data-driven recommendations for ongoing optimization of messaging and content
  • Problem-solving with a high attention to detail
  • Proactively researching and making recommendations regarding new features, email marketing trends, changes in browser capabilities, and multimedia development standards; ensuring best practices are followed and updated as needed
  • Acting as a SME on Salesforce Marketing Cloud for internal teams and developers

Requirements:

  • Three+ years of experience developing emails and journeys in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Email Studio (or at least one year in Marketing Cloud with three+ years using similar systems)
  • Knowledge of HTML, CSS, SQL, and AMP Script with experience in email coding optimization
  • Solid understanding of marketing processes and tactics and email best practices (ex: A/B testing, data cleaning)
  • Analytical skills with the ability to interpret and translate data into actionable steps
  • Curious, innovative, and fast learner who is willing to bring new ideas to the table
  • Excellent project management, teamwork, and communication skills
  • Strong verbal and written communicator
  • A Bachelor's or Master's degree in Computer Science, Information Systems, or related field

Preferred Qualifications:

  • Salesforce Marketing Cloud email certification preferred, Interaction Studio experience a plus


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